东莞招聘

职位描述：
JOB PROFILE: E-Commerce (Senior) Editor, Gap Brand
FUNCTION: E-Commerce Editorial REPORTS TO: Evelyn Zhang DATE: June/2017 JOB GRADE: 16 - 18

Overview:
The E-Commerce (Senior) Editor is an integral member of the Gap Inc. China E-Commerce team, which runs a full online adult and kids/baby apparel business on official sites and third party channels such as Tmall, JD.com. This person will be responsible for overall site layout and all content including creative, product and marketing content.

S/he will work with both in-house editors and contract web designers. In addition, s/he will work with external partners to deliver brand and product messages to customers.

As part of an E-Commerce team, this person must be a strategic, initiative-taking individual with great visual and verbal communication skills, who is passionate about Fashion and E-Commerce. In addition, s/he must also be very organized and can execute projects under tight deadlines.

Key Responsibilities:
? Plan for overall site calendars for regular site refreshes, seasonal campaigns and promotional campaigns
? Understand the product and marketing focuses from global and local merchandising and marketing teams, and appropriately translate that to site delivery
? Create editorial brief on site layout and key messages, develop overall site copy that clearly communicates product and marketing messages
? Supervise copywriters to create product copy that clearly and accurately communicates product information and meet customers’ online shopping needs.
? Work with Marketing/Channel Team to create marketing campaigns and promotion creative contents on both official sites and Channel sites.
? Appropriately balance the use of Gap global brand creative and locally created content
? Direct web design team to execute content; review and give suggestions to improve all creative and graphic content
? Keep bringing fresh ideas and look for opportunities to drive our business by improving our sites experience to customers
? Act as the overall brand gatekeeper on visual/verbal communications across all touch points for online business
? Provide input to IT team on the continued development of new functionalities to support content delivery
 
Key Experiences:
? B.A. in Communications, Literature/Chinese Language/Creative Writing/Journalism/Media etc. or related field.
? 3 years’ experience in creative or editorial field. TMALL background is a huge plus
? Familiar with E-Commerce, fashion industry, fine visual taste and familiar with Fashion Trends
? Bi-lingual: Chinese and English (Strong mastery of Chinese language a must)
? Entrepreneurial, takes initiative, comfortable with ambiguous environments
? Detail-oriented, organized and stable
? Great communications skills, teamwork skills and supervisory experience 举报 分享

GAP为各年龄层消费者带来经典的美国风尚。
 
从1969年创立以来，GAP一直广受时尚消费者青睐，人们喜欢用GAP时髦又休闲的服饰轻松搭配，穿出自己的时尚风格。今天，GAP依然是人们选购T恤、帽衫、贴身裤装和牛仔等衣橱必备的首选品牌。
 
从最初的Gap发展到现在包括GapKids, babyGap, GapMaternity和gapbody的全系列产品，GAP能满足各年龄层消费者的时尚需求。
 
发展至今，GAP已成为以“酷、自信、休闲”风格的服饰演绎生活方式的文化标志。