东莞招聘

职位描述：
MAIN TASKS
? Solid Market Understanding and Analytical skills
a) Competitive Analysis on
- Competitors’ launches, activities
- Competitive offerings (claims, pricing, performance, etc.)
- Competitive media
b) Consumer Understanding of
- Customers profile and their purchase behavior
- Potential consumers and their needs
- Capable of reading and understanding research reports (both qualitative and quantitative)
c) To understand marketing trend
- Beauty Research Analysis on quarterly basis
? Product Management
a) Launch Activities
- Implement category strategy and translate growth opportunities by concrete plans.
- Manage marketing calendar
- Work closely with HQ and local SSC to secure OCD.
- Propose and execute localized 360 degree launch plans based on international marketing guideline, with sufficient lead time and good team work with all related departments.
- Maximize the impact of star product launches through all related dimensions of communication, such as advertising, POP, merchandising, PR, etc. Well lead whole team to make a successful launch.
b) Marcom
- Work with media team to define monthly media plan for category, developing lay-out and artwork with agency and respect deadlines.
- Prepare and supervise all communication materials related to products.
c) Sales Forecast and Inventory Control
- Manage active list and catalog, and timely communicated to sales/KA/SSC for catalog updates.
- Work on sell out rolling forecast by SKU by channel and review with forecasting manager on monthly basis.
- Plan BNP and be responsible for novelty and set allocation.
? Communication and Team Management
a) Communicate the marketing plans with all related functions so as to invite involvement and improve efficiency.
b) Manage and motivate agencies to achieve better quality in all aspects of ATL and BTL development.

QUALIFICATIONS & SKILLS

? 3-7 years related experience on marketing; at least 3 years Product Management experience;
? Excellent in English (Oral and Writing)
? Strong communication in Mandarin and English

KEY COMPETENCIES (CAREER ARCHITECT)

? Strategic agility
? Analytical thinking skill
? Creativity
? Drive for results
? Business acumen
? Priority setting
? Multi-project management skills
? Innovation management
? Integrity and trust
? Learning on the fly
? Beauty sensitivity 举报 分享

万宝盛华大中华有限公司，1997年服务启航于香港和台湾。迄今服务覆盖上海、北京、广州、深圳等逾20座直营城市。我们的大股东万宝盛华全球（ManpowerGroup Inc. NYSE:***）是全球人力资源解决方案领导者，拥有70年服务经验。凭借万宝盛华全球的声誉及行业经验，万宝盛华大中华深耕本土20余年。2015年，万宝盛华大中华战略联盟中信产业基金，总部落地上海，服务网络覆盖两岸三地130余城市逾两万家企业。我们始终致力于释放人才的发展潜能，凭借灵活用工、人才寻猎、招聘流程外包、人才管理及培训发展等人力资源综合解决方案，广受业界赞誉，屡次荣膺“亚太人力资源领军企业”。