Brand Development Manager
乐瑞婴童中国
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:家具/家电/玩具/礼品
职位信息
- 发布日期:2017-04-13
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:1-1千/月
- 职位类别:产品/品牌经理
职位描述
职位描述:
Key responsibilities
1. Brand Development
- Manage and coordinate end to end process of new product development for his/her own product line in conjunction with our OEM/R&D/Manufactory partners to meet market needs and demand.
- Be able to influence or drive OEM/R&D/Manufactory partners to achieve target
- Define the product portfolio strategy and roadmap, do business case analysis to meet P&L target
- Provide in-depth market, industry and competitive analysis and positioning, be able to provide proposal on product strategy to management for reference
- Work with Sales Team to scope and understand market requirement
- Develop the core positioning and messaging for the product.
- Set pricing of owned product line to meet revenue and profitability goals.
- Be an expert with respect to the competition, have ability to think out solution to compete with key competitors and drive it become reality.
- Training Sales department product knowledge
2.Product Marketing
- Define product position and work out market concept with Branding team
- Manage and coordinate the whole process of product phase in/out with trade, sales, finance, planning, etc
- Assist Trade/Brand in the development, execution and tracking of the marketing program for his/her own product line
- Assist in the development of product marketing strategy and annual operating plan.
- Develop sales tools and collaterals. Develop content for product and company collateral.
- Conduct launch package of new product and train sales/market and training team on product
Your profile:
1. Knowledge & Experience
- Bachelor’s Degree in technology, Marketing or Business.
- Prior product management experience required.
- 6 years preferred or equivalent experience in product management.
- Consumer driven attitude
2. Hard Skills & Soft Skills
- Proficient in business software such as Word, Excel & Powerpoint
- Strong in data analysis skills.
- Excellent interpersonal, written, and communication skills.
- Good team player & leadership capabilities
- Good command of English.
- Passionate and meticulous.
- Leadership, strong communication skill, able to influence others
- Spirit of winning
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Key responsibilities
1. Brand Development
- Manage and coordinate end to end process of new product development for his/her own product line in conjunction with our OEM/R&D/Manufactory partners to meet market needs and demand.
- Be able to influence or drive OEM/R&D/Manufactory partners to achieve target
- Define the product portfolio strategy and roadmap, do business case analysis to meet P&L target
- Provide in-depth market, industry and competitive analysis and positioning, be able to provide proposal on product strategy to management for reference
- Work with Sales Team to scope and understand market requirement
- Develop the core positioning and messaging for the product.
- Set pricing of owned product line to meet revenue and profitability goals.
- Be an expert with respect to the competition, have ability to think out solution to compete with key competitors and drive it become reality.
- Training Sales department product knowledge
2.Product Marketing
- Define product position and work out market concept with Branding team
- Manage and coordinate the whole process of product phase in/out with trade, sales, finance, planning, etc
- Assist Trade/Brand in the development, execution and tracking of the marketing program for his/her own product line
- Assist in the development of product marketing strategy and annual operating plan.
- Develop sales tools and collaterals. Develop content for product and company collateral.
- Conduct launch package of new product and train sales/market and training team on product
Your profile:
1. Knowledge & Experience
- Bachelor’s Degree in technology, Marketing or Business.
- Prior product management experience required.
- 6 years preferred or equivalent experience in product management.
- Consumer driven attitude
2. Hard Skills & Soft Skills
- Proficient in business software such as Word, Excel & Powerpoint
- Strong in data analysis skills.
- Excellent interpersonal, written, and communication skills.
- Good team player & leadership capabilities
- Good command of English.
- Passionate and meticulous.
- Leadership, strong communication skill, able to influence others
- Spirit of winning
职能类别: 产品/品牌经理
关键字: Brand Development Marketing
公司介绍
乐瑞集团Dorel Group
乐瑞集团Dorel是一家拥有知名婴童用品、家居及运动休闲产品国际品牌的跨国公司。公司于1962年创立,并于1987年在多伦多证券交易所上市 (DII.B; DII.A)。Dorel于1988 年进入美国市场和英国市场,扩大业务影响,自此Dorel 通过高效组织和一系列战略性并购实现稳步增长。Dorel 年销售额已达 24 亿美元,有大约10500名员工,在全球25个国家和地区设有分支机构。
Dorel业务主要分为三个领域:
婴童产业,主要品牌有Maxi-Cosi、Quinny、Safety 1st、Bébé Confort、Tiny Love;
运动休闲产业,主要品牌有Cannondale、Schwinn、GT、Mongoose、Caloi、SUGOI;
家居产业,主要品牌有Ameriwood、Cosco、DHP、Signature Sleep。
乐瑞在中国Dorel China
Dorel的产品自2000年进入中国市场,经过近二十年的稳步发展,在中国的业务已经涵盖研发、采购、生产及营销等,拥有3000多名员工。依托集团的长期战略与全球资源,凭借我们专业团队,Dorel在中国正在致力于巩固并提升市场领导地位,着力于为客户提供可信赖的产品、服务及解决方案。Dorel在中国的成员公司包括:
乐瑞商务咨询(上海)有限公司,地址:上海市闵行区虹梅路3203号力玮科技大楼305室(近地铁10号线龙溪路站、9号线漕河泾站);
上海乐瑞婴童用品有限公司,地址:上海市闵行区虹梅路3203号力玮科技大楼307室(近地铁10号线龙溪路站、9号线漕河泾站);
中山市乐瑞婴童用品有限公司,地址:中山市东升镇葵兴大道202号;
黄石市乐瑞婴童用品有限公司,地址:大冶市大箕铺镇刘逊村106国道旁;
美木家居贸易(东莞)有限公司,地址:东莞市长安镇德政中路96号莲花广场B区3楼。
更多信息,请浏览公司网站:
www.dorel.com
www.doreljuvenile.com
乐瑞集团Dorel是一家拥有知名婴童用品、家居及运动休闲产品国际品牌的跨国公司。公司于1962年创立,并于1987年在多伦多证券交易所上市 (DII.B; DII.A)。Dorel于1988 年进入美国市场和英国市场,扩大业务影响,自此Dorel 通过高效组织和一系列战略性并购实现稳步增长。Dorel 年销售额已达 24 亿美元,有大约10500名员工,在全球25个国家和地区设有分支机构。
Dorel业务主要分为三个领域:
婴童产业,主要品牌有Maxi-Cosi、Quinny、Safety 1st、Bébé Confort、Tiny Love;
运动休闲产业,主要品牌有Cannondale、Schwinn、GT、Mongoose、Caloi、SUGOI;
家居产业,主要品牌有Ameriwood、Cosco、DHP、Signature Sleep。
乐瑞在中国Dorel China
Dorel的产品自2000年进入中国市场,经过近二十年的稳步发展,在中国的业务已经涵盖研发、采购、生产及营销等,拥有3000多名员工。依托集团的长期战略与全球资源,凭借我们专业团队,Dorel在中国正在致力于巩固并提升市场领导地位,着力于为客户提供可信赖的产品、服务及解决方案。Dorel在中国的成员公司包括:
乐瑞商务咨询(上海)有限公司,地址:上海市闵行区虹梅路3203号力玮科技大楼305室(近地铁10号线龙溪路站、9号线漕河泾站);
上海乐瑞婴童用品有限公司,地址:上海市闵行区虹梅路3203号力玮科技大楼307室(近地铁10号线龙溪路站、9号线漕河泾站);
中山市乐瑞婴童用品有限公司,地址:中山市东升镇葵兴大道202号;
黄石市乐瑞婴童用品有限公司,地址:大冶市大箕铺镇刘逊村106国道旁;
美木家居贸易(东莞)有限公司,地址:东莞市长安镇德政中路96号莲花广场B区3楼。
更多信息,请浏览公司网站:
www.dorel.com
www.doreljuvenile.com
联系方式
- Email:Summer.Wang@dorel.com.cn
- 公司地址:地址:上海市闵行区虹梅路3203号力玮科技大楼305室(近地铁10号线龙溪路站、9号线漕河泾站);