Product Manager - Sephora Makeup
丝芙兰（上海）化妆品销售有限公司
- 公司性质：合资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2017-04-06
- 工作地点：上海-静安区
- 招聘人数：1人
- 工作经验：5-7年经验
- 学历要求：本科
- 语言要求：英语 熟练
- 职位月薪：2-2.5万/月
- 职位类别：产品/品牌经理 市场企划经理/主管
职位描述
职位描述：
Principle Objective:
Through implementation of marketing and promotion excellence to drive long term growth for assigned product categories.
Duties and Responsibilities:
1. Work closely with S+ France and S+ China to develop 3-year marketing plan and annual marketing calendar for the assigned categories
2. Conduct regular category analysis incl. sell thru data and market data to identify trend and opportunities outlook for the categories.
3. Lead launch strategy and execution of key products launches through creation and development of media/digital plan, animation/promotion plan, CRM plan and etc.
4. Monitor media/digital plan execution and manage development of new media opportunities to better reach our target consumers.
5. Oversee and review creative materials ATL and BTL incl. KV, animation, prints, editorials/advertorials, websites and etc. to achieve high degree of image consistency.
6. Manage sell thru forecast particularly for key SKUs and flag alert for any abnormalities to ensure forecast accuracy and to minimize depreciations.
7. Monitor new launches on logistics delay and/or QA issues to ensure solution being timely implemented.
8. Oversee new products registration and coordinate Regal team to ensure seamless products launches within marketing calendar; proactively identity potential issues and come up with contingency plan if needed.
9. Supervise training material adaptation and support China training team for excellent training delivery to reach marketing expectation.
10. Review SKU productivity quarterly and optimize assortment.
11. Manage marketing intelligence tracking incl. competitors’ new products launches, new advertisement, new packaging, new events and etc.
12. Implement consumer feedback and insights into brand marketing activities and brand equity by analyzing CRM data and market research.
13. Assist in preparation of all marketing presentations and materials.
Qualifications:
A highly confident self-starter with strong analytical mind and conceptual thinking, strong understanding of brand & positioning and how to identify the right customer engagement.
The person is expected to be a team player with good communication and interpersonal skills.
The person needs to set high standards for herself and display integrity in her work. She is an achiever who will always challenge for the good of self-improvement.
Education:
？ Bachelor Degree in marketing related area is a must, post graduate/MBA is a plus
Work Experience:
？ Minimum 5 years within a Marketing Role in multinational companies in cosmetic or FMCG industry
Report to:
Marketing Manager - Sephora Brand
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Principle Objective:
Through implementation of marketing and promotion excellence to drive long term growth for assigned product categories.
Duties and Responsibilities:
1. Work closely with S+ France and S+ China to develop 3-year marketing plan and annual marketing calendar for the assigned categories
2. Conduct regular category analysis incl. sell thru data and market data to identify trend and opportunities outlook for the categories.
3. Lead launch strategy and execution of key products launches through creation and development of media/digital plan, animation/promotion plan, CRM plan and etc.
4. Monitor media/digital plan execution and manage development of new media opportunities to better reach our target consumers.
5. Oversee and review creative materials ATL and BTL incl. KV, animation, prints, editorials/advertorials, websites and etc. to achieve high degree of image consistency.
6. Manage sell thru forecast particularly for key SKUs and flag alert for any abnormalities to ensure forecast accuracy and to minimize depreciations.
7. Monitor new launches on logistics delay and/or QA issues to ensure solution being timely implemented.
8. Oversee new products registration and coordinate Regal team to ensure seamless products launches within marketing calendar; proactively identity potential issues and come up with contingency plan if needed.
9. Supervise training material adaptation and support China training team for excellent training delivery to reach marketing expectation.
10. Review SKU productivity quarterly and optimize assortment.
11. Manage marketing intelligence tracking incl. competitors’ new products launches, new advertisement, new packaging, new events and etc.
12. Implement consumer feedback and insights into brand marketing activities and brand equity by analyzing CRM data and market research.
13. Assist in preparation of all marketing presentations and materials.
Qualifications:
A highly confident self-starter with strong analytical mind and conceptual thinking, strong understanding of brand & positioning and how to identify the right customer engagement.
The person is expected to be a team player with good communication and interpersonal skills.
The person needs to set high standards for herself and display integrity in her work. She is an achiever who will always challenge for the good of self-improvement.
Education:
？ Bachelor Degree in marketing related area is a must, post graduate/MBA is a plus
Work Experience:
？ Minimum 5 years within a Marketing Role in multinational companies in cosmetic or FMCG industry
Report to:
Marketing Manager - Sephora Brand
职能类别： 产品/品牌经理 市场企划经理/主管
关键字： cosmetic marketing
公司介绍
丝芙兰--备受全球消费者挚爱的美力社区，始终致力于为消费者及品牌提供最独特的零售体验，鼓励他们自由大胆地探索及创造自我美力。
1969年，丝芙兰由多米尼克？曼东诺德(Dominique Mandonnaud)在法国创立，带来突破及创新的品牌理念，与一众品牌伙伴建立了紧密的合作关系——经典大牌、独立小众品牌、新晋潮流品牌以及好评如潮的丝芙兰自有品牌组成美妆矩阵，为消费者提供多元选择，引领消费者感知姿态万千的美力世界。
全球高端美妆零售商，于1997年加入全球奢侈品巨头 – 法国路威酩轩集团Moet Hennessy – Louis Vuitton(以下简称LVMH). LVMH旗下拥有近70个各具特色的著名品牌。集团主要业务包括葡萄酒和烈酒、时装和皮革制品、香水和化妆品、钟表和珠宝及精品零售五个领域。品牌包括酩悦香槟，路易威登，思琳，迪奥，斐登，真力时和泰格豪雅等等。
1969年，丝芙兰由多米尼克？曼东诺德(Dominique Mandonnaud)在法国创立，带来突破及创新的品牌理念，与一众品牌伙伴建立了紧密的合作关系——经典大牌、独立小众品牌、新晋潮流品牌以及好评如潮的丝芙兰自有品牌组成美妆矩阵，为消费者提供多元选择，引领消费者感知姿态万千的美力世界。
全球高端美妆零售商，于1997年加入全球奢侈品巨头 – 法国路威酩轩集团Moet Hennessy – Louis Vuitton(以下简称LVMH). LVMH旗下拥有近70个各具特色的著名品牌。集团主要业务包括葡萄酒和烈酒、时装和皮革制品、香水和化妆品、钟表和珠宝及精品零售五个领域。品牌包括酩悦香槟，路易威登，思琳，迪奥，斐登，真力时和泰格豪雅等等。