植村秀-PR-Senior Executive
欧莱雅（中国）有限公司
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2017-03-16
- 工作地点：上海
- 招聘人数：1人
- 职位月薪：1-1.5万/月
- 职位类别：公关专员 公关主管
职位描述
职位描述：
职位描述：
Key responsibilities;
?be responsible for PR coverage for brands (initiate, coordinate, follow and monitor all publications, control and analyze PR rankings vs competitors);
?find new methods and new tools for PR and Communications, be creative and pro-active, offer innovative ideas for products promotion in press;
?discuss and approve all PR initiatives and activities with Director for PR and Communications;
?work in close cooperation with Brands’ main offices in Paris;
?work in close cooperation with Marketing team.
?analyze PR policy vs the policy of competitors, to benchmark and improve the division to become the reference on the market;
?establish long term relationship though regular contacts with all kind of press (glossy, business, daily, in flight, free distribution titles, TV, radio, Internet, regional press) to achieve a proper level of PR coverage;
?communicate and establish contacts with China opinion makers, celebrities, social activists in order to spread knowledge about the brands and increase interest;
?initiate, brief and work with agencies for organization of PR events (press-conferences, launches, image making events), control production, organization and follow up;
?be in charge of all products logistics:？control products send outs to editorials;
？manage products and press-releases deliveries to China from Brands’ main offices in Paris respecting timing of local launches managing in advanced orders;
？control office PR stock and products deliveries from stock to the office;
?initiate and control press kits production (orders of printing materials from Brands’ main offices in Paris, control translation and print quality respecting deadlines of products launches);
?organization, managing of press trips and follow up materials.
Key qualities:
?structure and synthetic spirit, to understand the positioning of brands, the needs and specificity of beauty press editors, the marketing objectives and develop relevant tools and PR methods;
?creativity;
?initiative;
?communication skills.
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职位描述：
Key responsibilities;
?be responsible for PR coverage for brands (initiate, coordinate, follow and monitor all publications, control and analyze PR rankings vs competitors);
?find new methods and new tools for PR and Communications, be creative and pro-active, offer innovative ideas for products promotion in press;
?discuss and approve all PR initiatives and activities with Director for PR and Communications;
?work in close cooperation with Brands’ main offices in Paris;
?work in close cooperation with Marketing team.
?analyze PR policy vs the policy of competitors, to benchmark and improve the division to become the reference on the market;
?establish long term relationship though regular contacts with all kind of press (glossy, business, daily, in flight, free distribution titles, TV, radio, Internet, regional press) to achieve a proper level of PR coverage;
?communicate and establish contacts with China opinion makers, celebrities, social activists in order to spread knowledge about the brands and increase interest;
?initiate, brief and work with agencies for organization of PR events (press-conferences, launches, image making events), control production, organization and follow up;
?be in charge of all products logistics:？control products send outs to editorials;
？manage products and press-releases deliveries to China from Brands’ main offices in Paris respecting timing of local launches managing in advanced orders;
？control office PR stock and products deliveries from stock to the office;
?initiate and control press kits production (orders of printing materials from Brands’ main offices in Paris, control translation and print quality respecting deadlines of products launches);
?organization, managing of press trips and follow up materials.
Key qualities:
?structure and synthetic spirit, to understand the positioning of brands, the needs and specificity of beauty press editors, the marketing objectives and develop relevant tools and PR methods;
?creativity;
?initiative;
?communication skills.
职能类别： 公关专员 公关主管
关键字： PR
公司介绍
关于欧莱雅集团与欧莱雅中国
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
联系方式
- Email：shailyn.wang@loreal.com
- 公司地址：湖北省宜昌市西陵经济开发区西湖路18号 (邮编：204000)