东莞招聘

职位描述：
Location: Shanghai

1. Purpose of Position：
Manages and supervises the business and its marketing activities of category and/or product portfolio assigned

2. Main Responsibilities:
? Position Responsibilities
? Strategic Thinking
？ Develops strategies and proactively responding to consumer/shopper trends, competitive threats, brand issues and opportunities
？ Determines the optimal portfolio strategy, paying attention to new products as well as the base business
？ Formulates specific category plans that consistent with overall company goals.
？ Sells concept and ideas to management
? Marketing Planning
？ Translates consumer insights into category strategies and marketing plans
？ Builds and defends market share with plans aligned to category strategy
？ Develops comprehensive understanding of brand equity, target market and positioning relative to competitors
？ Identifies new ways to grow the category by educating consumers and by increasing penetration and usage
? Innovation
？ Draws on consumer insights and related competitive information for new product development
？ Identifies and expands new product development opportunities faster than the competition
？ Finds creative ways to generate new products ideas that become commercially viable
？ Initiates brainstorming / concept development programs
？ Suggests new ideas to improve product performance
？ Identifies new ways of solving day-to-day problems.
? Business and Financial Analysis
？ Understands how decisions impact profitability and making fact-based decisions
？ Examines every opportunity for margin improvement / creative ideas to grow profitability
？ Periodically check category P&L against financial goals (NSV, VC and OI)
？ Demonstrates cost consciousness, clear understanding of marketing budget, contractual agreement with agencies and control of marketing expenditure
？ Prepares accurate and timely report i.e. retail audit, marketing data for management, yearly marketing plan, promotion/campaigns evaluation etc.
? Consumer and Shopper Insights
？ Masters deep consumer/shopper insights to drive strategy and category growth
？ Recognizes the benefits consumers seek and identifies unmet consumer needs
？ Capitalizes on relevant data about consumer/shopper trends, usage and segments
？ Looks for emerging consumer trends / needs for new product opportunities
？ Exploits consumer and shopper understanding to create product differentiation
？ Initiates research projects that support category strategies
？ Comprehends market research methodologies
? Promotion Effectiveness
？ Conceptualizes innovative, consumption-driving promotions that are profitable
？ Measures return on investment through post promotion evaluation
？ Finds opportunities to improve effectiveness of current promotion and merchandising
？ Leveraging the use of the various tools such as the Internet, NED channel etc
？ Has a good grasp of the various promotion mechanics and their relative success
？ Looks for cross-promotional opportunities
？ Develops and align quarterly / yearly promotion plan with Sales
? Advertising: Creative and Media
？ Prepares clear, insightful and thorough creative and media briefs to guide the agency
？ Leads and works with Legal & R&D to achieve the most competitive visual and copy communication possible (both pack and creative like POP, TVC, Print )
？ Stays abreast of developments and implications in technology and the dynamic media / communication environment
？ Maximizes media budget in the most effective and efficient way
? Trade / Sales Understanding
？ Leads and works with trade marketing / sales for optimal understanding and resolution of merchandising, promotion and distribution issues
？ Comprehends how shoppers respond to product features such as price, size and packaging
？ Exploits opportunities and works with sales to increase distribution
？ Maintains a trade perspective when developing new products and activities
？ Draws business insights from trade visit and store checks
? Cross-Functional Collaboration
？ Works collaboratively across functions and categories.
？ Understands how business decisions impact the supply chain
？ Understands how supply chain activities impact category / product profitability
？ Uses consumer and customer data to optimize portfolio/SKUs
？ Develops strong working relationships with professionals in other departments.
？ Tracks and keep team members informed of project status / updates
？ Identifies creative solutions to overcome concerns / conflicts that affect project implementation
? Executional Excellence
？ Masters the critical activities and resources required to deliver on time and on budget.
？ Ensures that project timeline is developed with detailed components, making it clear who is responsible for each action.
？ Identifies and implement activities that can run in parallel
？ Understands the costs and timing required to meet timeline
？ Connects and communicates with the key people across functions for fast, effective decision making and implementation
？ Monitors progress during and post new product launch, identify success and setbacks and capture learnings for future improvements.
？ Conducts regular market visits to gather, report and disseminate information in relate to competitor activities, market scenario, pricing, merchandising, consumers and shoppers.
？ Responds to different day-to-day activities as job demands
? Managing People
？ Demonstrates effective interpersonal skills with multi-functional teams
？ Develops and retain talents
Coaches and provides regular objective appraisals and feedback to subordinates.

? People Coaching
？ Role model and provide the training / experience sharing with the subordinates to improve the individual's capability and skills.

? Risk Management
？ Understand Heinz Quality and EHS Policies and implement in daily work.

3. Position qualifications:
? Educational requirement
？ Bachelor or above

? Working Experience and Technical Skill required
？ Minimum 3 years working experience in the FMCG industry with experience in new product development.

? Personal characters
？ Innovative, strategic, analytical thinking and consumer oriented mindset (business sense is vital)
？ In-depth understanding of consumer insights, master the various research tools and methodology
？ Good understanding of trade/channel environment
？ Effective communication and presentation skill with good command of English
？ Strong team player and demonstrate effective interpersonal skills
？ Demonstrates strong leadership potential to coach and guide subordinates

4. About Kraft Heinz
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company.
http://www.kraftheinzcompany.com/ 举报 分享

卡夫亨氏是世界第五大的食品和饮料公司，拥有8个年营收逾10亿美元的品牌，是全球消费者信赖的食品生产商。公司一直致力于为全球消费者提供最优质的食品，树立并保持广受欢迎和信赖的品牌形象。