东莞招聘

职位描述：
Purpose & Overall Relevance for the Organization:

Implement business strategies for adidas Golf business and drive the category management. To build adidas Golf image, consumer preference, consumer loyalty to achieve the company sales and profitability target. Participate in retail business development seeking, analysis, trade term and cooperation model, process proposal and execution.

Key Responsibilities:

Planning

Implement aG plan and strategy based on market data—sell-thru, customer and consumer insights
Develop seasonal ranges that include national/regional launch flows and comprehensive range structure
Implement category development plan in alignment with global vision
Contribute to a fluid commercial input process with full cross-functional collaboration taking into account regional needs and customer/consumer insights
Implement annual category strategic plan in line with overall company objectives and potential retail business opportunities \
Transfer product knowledge to sales & marketing teams to ensure consistent understanding towards products/key concepts to be able to present a professional image in front of both customers and consumers

Management

Be a means of contact and communication with Global BU
Coordinate with functional team (Marketing, Operations, Sales, Etc.) to have integrated and on-time category product launches
Prepare and organize sales training, KA pre-lines, trade meeting presentations, tools and packages
Coordinate and communicate with global (and regional) colleagues for category plans, performance and review
Work with customer to have high quality of product assortment every season
Work with retail customer to execute the integrated go to market plan to drive the retail sales

Financial

Ensure products achieve target standard (list) margins
Assumes responsibility for P/L (up to list margin) of aG

System and Processes

Implement seasonal preparation process to facilitate company business cycle
Conduct sample management according to the sample management process
Maintain all category relevant systems and files such as: Master Calendar files / forecasting, DMT, RMA, etc.
Co-ordinate category communications, promotion, product, retail and trade marketing activities to deliver a clear and consistent message to consumers, the trade, and adidas staff in the region

Training and Development

To some extent, actively participate in departmental level trainings and development initiatives and activities
Through the internal communications team, communicate category marketing information and initiatives to entire company in a timely fashion

The responsibilities are not limited to the above, the job holder will also follow other work assigned by his/her immediate supervisor

KPI:

Overall (Category growth, Sell through target for related category)
Ranging (Standard (List) margin, Range efficiency)
Business development (Effective retail business development project proposal, evaluation and feedback)

Key Relationships:

Internal: Global adidas Golf BU, Retail Marketing Team, Sales Teams, GCA Merchandising Team, Operation Team
External: Customers, Consumers, Vendors


Knowledge Skills and Abilities:

Manage Business (Processes and Projects)
Result Orientation
Influencing Others
Planning and organizing
Conceptual understanding of marketing as brand building tool
A passion for and an understanding of the category along with the desire to translate the passion into building the adidas brand in the region
Strong team player
Very high level of integrity
Data analysis skills, planning skills
Communication skills, relationship management and empathy
Basic sales skills and customer service knowledge
Outlook: basic, Word: advanced, Excel: advanced, PowerPoint: advanced, Business Objects: basic

Requisite Education and Experience / Minimum Qualifications:

Bachelor's Degree in business related discipline is required
Functional – 3-5 years of proven marketing experience with 2 years at mid-level with major FMCG, sports or Retail companies
Industry – Ideally in apparel/fashion/shoes or FMCG
Exposure – Sports, brand/category marketing, trade marketing
Relevant China marketing experience, preferred
Fluent in English and Mandarin (written and spoken)
Mandarin Chinese as native language preferred 举报 分享

IMPOSSIBLE IS NOTHING
没有不可能

adidas Group
For over 80 years, the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country in the world. As a company, we are organized around our biggest businesses and best-known brands: adidas, Reebok and TaylorMade-adidas Golf. Each speaks to consumers in its own unique way – whether in team sports, individual expression, lifestyle or recreation. Together, they remain united in sport.
The group’s headquarters is in Herzogenaurach, Germany, from which activities of the company and its more than 150 subsidiaries are directed. As of December 31, 2006, the adidas Group had employed 26,376 people.
Corporate Mission Statement
We are consumer focused. / We are innovation and design leaders.
We are a global organization. / We are committed to continuously strengthening our brands.
Corporate Values
Performance / Passion / Integrity / Diversity
80多年来，阿迪达斯集团一直是体育世界各个层面中的一份子，提供着顶尖水平的运动鞋，运动服和配饰。今天，阿迪达斯集团已经成为了体育用品行业的全球领导者，提供着各种各样的运动产品。阿迪达斯集团的产品遍布在世界的每一个角落。作为一个公司，我们经营着三个知名的品牌：阿迪达斯，锐步和泰勒梅-阿迪达斯高尔夫。无论是在团队体育，个人表达，生活风格或者娱乐方面，每一个品牌都以其独特的方式向消费者传递着信息。三个品牌也都以体育为本融合在一起。
阿迪达斯集团总部在德国的Herzogenaurach，全球有近150个全资附属机构和合资企业。至2006年年底，全球员工总数达到26,376人。
我们的使命
以客户为导向 / 创新与设计的领导者 / 全球性的机构 / 不断提升我们的品牌
我们的价值观
成绩 / 热情 / 正直 / 多样性

adidas Group in China
adidas Sports (China) is adidas’ fully-owned subsidiary, of which the trade headquarters is in Shanghai. Moreover, there is a manufacturing plant in Su Zhou, and two facilities in Beijing and Guangzhou. Now, the operation in China has a presence in 27 provinces. In addition, adidas is proud to be a partner of the 2008 Beijing Olympics and also the Chinese National Volleyball Team.
阿迪达斯体育（中国）是阿迪达斯集团100%的全资子公司，贸易总部设在上海，在苏州注册并
设生产基地，在北京和广州都设有分公司。目前, 我们在中国的业务已遍及27个省份。此外阿迪
达斯已经成为2008年北京奥运会合作伙伴及中国国家排球队的新合作伙伴。

At the adidas Group, we believe that brand and employees are the foremost properties, which represent adidas’s future. In line with the business expansion plan in China, we invite passionate, enthusiastic and enterprising talents to join this big adidas Group China family.
在阿迪达斯, 我们坚信品牌和员工是公司最重要的财产, 他们代表公司的未来。随着阿迪达斯在中国业务的扩张，我们期待更多充满活力，充满热情，有进取精神的优秀人才加入阿迪达斯中国的大家庭。