Product Marketing Manager
乐瑞集团
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:家具/家电/玩具/礼品 机械/设备/重工
职位信息
- 发布日期:2017-02-22
- 工作地点:上海
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:1千以下/月
- 职位类别:产品/品牌经理 市场企划经理/主管
职位描述
职位描述:
A. PURPOSE
?Product marketing managers oversee all outbound marketing efforts for a specific product at a company. They help to develop collateral, documentation, pricing strategy, and market analysis with marketing and sales teams. Be responsible for the market success of the product portfolio. Build a deep knowledge of China market, customers and competitors and guide product roadmap/strategy.
B. KNOWLEDGE AND EXPERIENCE
Must be able to manage and organize their work in an efficient way.
The ideal candidate must be able to work independently on collection proposals. Must have excellent product knowledge of stroller & car seat. Must have a detailed eye, able to read through marketing research data to implement new strategies for marketing their product
Master is best but Bachelor or University degree is acceptable.
3-4 years or more of working experience in stroller & car seat.
An inspiring networker who communicates well
Fluency in English, able to work cross-border and across cultures
Technical Requirements:
- Excellent work with Microsoft office
- Strong organizational and communication skills
- Cross manage skill with multi-location
C. REPRESENTATIVE RESPONSIBILITIES
STATEMENTS OF REPRESENTATIVE RESPONSIBILITY
1.Gaining a deep understanding of—and driving—customer engagement with the product, throughout their lifecycle
2.Revenue plans by product ?
3.Product Pipeline Review and set up
4.Pricing strategy ? Market gaps and opportunities Communicate a Market Position
5.Working with Shanghai marketing & sale team to create messaging and branding for a product
6.Collaborate with Dorel global team the product plan
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A. PURPOSE
?Product marketing managers oversee all outbound marketing efforts for a specific product at a company. They help to develop collateral, documentation, pricing strategy, and market analysis with marketing and sales teams. Be responsible for the market success of the product portfolio. Build a deep knowledge of China market, customers and competitors and guide product roadmap/strategy.
B. KNOWLEDGE AND EXPERIENCE
Must be able to manage and organize their work in an efficient way.
The ideal candidate must be able to work independently on collection proposals. Must have excellent product knowledge of stroller & car seat. Must have a detailed eye, able to read through marketing research data to implement new strategies for marketing their product
Master is best but Bachelor or University degree is acceptable.
3-4 years or more of working experience in stroller & car seat.
An inspiring networker who communicates well
Fluency in English, able to work cross-border and across cultures
Technical Requirements:
- Excellent work with Microsoft office
- Strong organizational and communication skills
- Cross manage skill with multi-location
C. REPRESENTATIVE RESPONSIBILITIES
STATEMENTS OF REPRESENTATIVE RESPONSIBILITY
1.Gaining a deep understanding of—and driving—customer engagement with the product, throughout their lifecycle
2.Revenue plans by product ?
3.Product Pipeline Review and set up
4.Pricing strategy ? Market gaps and opportunities Communicate a Market Position
5.Working with Shanghai marketing & sale team to create messaging and branding for a product
6.Collaborate with Dorel global team the product plan
职能类别: 产品/品牌经理 市场企划经理/主管
公司介绍
乐瑞集团是一家世界级的婴童用品、青少年家具和自行车公司。Dorel Industries公司Dorel Co. Ltd.(由 Leo Schwartz 于 1962 年创立)与组装 (RTA) 家具公司 Ridgewood Industries(由Martin Schwartz、Jeff Segel 和 Alan Schwartz 于 1969 年创立)合并之后,于1987年在多伦多证券交易所上市(DII.B; DII.A)。Dorel 于 1988 年进入美国市场和英国市场,扩大业务影响。自此,Dorel 通过高效组织和一系列战略性并购实现稳步增长。Dorel 年销售额达 24 亿美元,有大约10500名员工,在全球25 个国家和地区设有分支机构。
乐瑞的产品在安全性、舒适性、创新性和娱乐性方面深受全球用户好评。 乐瑞婴童拥有的知名品牌包括:全球知名品牌Safety 1st, Quinny, Maxi-Cosi, Bébé Confort 和 Tiny Love, 还有地域品牌像是Cosco和Infanti。全球婴童事业拥有大约7,500名员工。
乐瑞的产品自2000年进入中国市场。2014年乐瑞收购了Angle品牌。发展至今,乐瑞婴童中国现有员工3600多人,包括中山职能总部和工厂、黄石工厂、上海市场与销售中心、深圳亚太采购中心。公司正在致力于巩固并提升市场领导地位,我们坚信通过团队合作,每个人的努力和责任心可以真正为公司带来可持续发展,这对我们的未来至关重要。我们的目标是为公司各个领域引进和培养人才。我们的核心是工作多样化,在各种不同的职位提供有挑战性的机会,使得我们的员工个人能力和专业技能都得到提升。
更多信息,请浏览公司网站:
www.dorel.com
www.doreljuvenile.com
中山地址:Dorel Juvenile在中山目前有新旧两个办公区。新办公区在东升镇葵兴大道202号,目前生产车间以及与生产相关的办公室员工已搬至新区。旧办公区在葵兴大道28号,目前R&D,HR&Admin,Finance等部门仍在旧区办公。一般情况下,面试多安排在旧区。
上海地址: 上海市闵行区虹梅路3203号力玮科技大楼307室(近地铁10号线龙溪路站)
乐瑞的产品在安全性、舒适性、创新性和娱乐性方面深受全球用户好评。 乐瑞婴童拥有的知名品牌包括:全球知名品牌Safety 1st, Quinny, Maxi-Cosi, Bébé Confort 和 Tiny Love, 还有地域品牌像是Cosco和Infanti。全球婴童事业拥有大约7,500名员工。
乐瑞的产品自2000年进入中国市场。2014年乐瑞收购了Angle品牌。发展至今,乐瑞婴童中国现有员工3600多人,包括中山职能总部和工厂、黄石工厂、上海市场与销售中心、深圳亚太采购中心。公司正在致力于巩固并提升市场领导地位,我们坚信通过团队合作,每个人的努力和责任心可以真正为公司带来可持续发展,这对我们的未来至关重要。我们的目标是为公司各个领域引进和培养人才。我们的核心是工作多样化,在各种不同的职位提供有挑战性的机会,使得我们的员工个人能力和专业技能都得到提升。
更多信息,请浏览公司网站:
www.dorel.com
www.doreljuvenile.com
中山地址:Dorel Juvenile在中山目前有新旧两个办公区。新办公区在东升镇葵兴大道202号,目前生产车间以及与生产相关的办公室员工已搬至新区。旧办公区在葵兴大道28号,目前R&D,HR&Admin,Finance等部门仍在旧区办公。一般情况下,面试多安排在旧区。
上海地址: 上海市闵行区虹梅路3203号力玮科技大楼307室(近地铁10号线龙溪路站)
联系方式
- Email:johnny.li@dorel.com.cn
- 公司地址:上班地址:东门中路2110号东方大厦12楼