Marketing Director 市场总监 - 欧美整车品牌
上海帝博企业管理咨询有限公司
- 公司规模：少于50人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2017-01-31
- 工作地点：上海
- 招聘人数：1人
- 职位月薪：80-100万/年
- 职位类别：市场/营销/拓展总监 市场/营销/拓展经理
职位描述
职位描述：
Marketing Director/市场总监 - 欧美整车品牌JV公司职位，需要候选人有大车和合资工厂经验。
Responsibilities
-Lead the Marketing division, developing marketing strategy to increase market share.
-Analyze and evaluate evolution trends both of market and competitors, define the competitive positioning of Commercial Vehicles regarding the commercial aspects (product offer, pricing policy, customer strategy, etc.);
-Define commercial plans and budgets, and the distribution cost, for both new and used vehicles, sharing the actions necessary for attaining them with the Markets;
-Carry out analyses and market research and ensure the availability of data and processing pertaining to registrations, fleet on the road, JV and competitors market shares and the forecast and final trend of demand;
-Organize and manage the media tests, field tests for customers, clinic tests, launches of vehicles/new products worldwide
-Supporting special initiatives such as participation in events;
-Define budgets and strategic guidelines of the advertising & promotion activities for the Commercial Vehicle
-Monitor and manage the team, support them in their daily work and be responsible of succession planning, coaching, organizational development (structure & process) and people development
Requirements
-Graduate degree in economics, marketing, business management, or equivalent
-Extensive experience in automotive multinational companies and in a management position, (6 to 8 year’s min.)
-Successful work experience in a foreign company abroad China (USA or Europe) in the relevant position; familiar with the China JV environment
-Proven track records in market analysis, broad knowledge and understanding of truck market and good sense of business and operations
-Strategic thinker with confidence and speed in execution and strong planning skills
-Well-developed interpersonal skills with the ability to build trust and confidence, enabling him to influence and drive multi-disciplinary teams
-Chinese Mandarin and fluent English required
-Availability to immediate overseas assignment in Europe for 18-24 months/ Availability to different locations in China operations once back to China
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Marketing Director/市场总监 - 欧美整车品牌JV公司职位，需要候选人有大车和合资工厂经验。
Responsibilities
-Lead the Marketing division, developing marketing strategy to increase market share.
-Analyze and evaluate evolution trends both of market and competitors, define the competitive positioning of Commercial Vehicles regarding the commercial aspects (product offer, pricing policy, customer strategy, etc.);
-Define commercial plans and budgets, and the distribution cost, for both new and used vehicles, sharing the actions necessary for attaining them with the Markets;
-Carry out analyses and market research and ensure the availability of data and processing pertaining to registrations, fleet on the road, JV and competitors market shares and the forecast and final trend of demand;
-Organize and manage the media tests, field tests for customers, clinic tests, launches of vehicles/new products worldwide
-Supporting special initiatives such as participation in events;
-Define budgets and strategic guidelines of the advertising & promotion activities for the Commercial Vehicle
-Monitor and manage the team, support them in their daily work and be responsible of succession planning, coaching, organizational development (structure & process) and people development
Requirements
-Graduate degree in economics, marketing, business management, or equivalent
-Extensive experience in automotive multinational companies and in a management position, (6 to 8 year’s min.)
-Successful work experience in a foreign company abroad China (USA or Europe) in the relevant position; familiar with the China JV environment
-Proven track records in market analysis, broad knowledge and understanding of truck market and good sense of business and operations
-Strategic thinker with confidence and speed in execution and strong planning skills
-Well-developed interpersonal skills with the ability to build trust and confidence, enabling him to influence and drive multi-disciplinary teams
-Chinese Mandarin and fluent English required
-Availability to immediate overseas assignment in Europe for 18-24 months/ Availability to different locations in China operations once back to China
职能类别： 市场/营销/拓展总监 市场/营销/拓展经理
公司介绍
公司微博：******************/dbtalent?ref=http%3A%2F%***********%2F2674989551%2Ffans%3Ftopnav%3D11
公司QQ：1652479807
公司msn：workdbtalent@hotmail.com
公司QQ：1652479807
公司msn：workdbtalent@hotmail.com
联系方式
- Email：workdbtalent@hotmail.com
- 电话：13701722965