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KA Manager (Online Fresh Milk)

恒天然商贸(上海)有限公司

  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2016-12-12
  • 工作地点:上海
  • 招聘人数:1人
  • 学历要求:本科
  • 语言要求:英语 熟练
  • 职位类别:客户关系经理/主管  

职位描述

职位描述:
Job Purpose
? The e-commerce channel development manager will lead the cool-chain business exploration particularly on Fresh Milk and Yogurt. The role will realize the Kia Ora Milk project prototype and upgrade it to a massive sales model.
? To manage the business operations of e-commerce partners under his/ her charge with the necessary professional skills in areas of Account Planning, Business Development, Negotiation, Promotion Evaluation, Channel & Category management and Merchandising.
? Achieve sales revenue/ volume targets, key categories growth targets and profitability.
? To achieve high revenue and volume growth through well thought out business development plans and via creative promotions and impactful merchandising.

Key Accountabilities
? Lead the development of an e-commerce sales strategy.
? Assist project head to set business targets.
? Collecting, analysing reviewing and reporting business progress against the assigned targets.
? Build up a distribution network; leading the evaluation and selection of the best e-commerce partners in a short period of time.
? Maintain e-commerce partner profiles and continuous flow of information on market condition, sales, competitors’ activities, trade stocks and update performances of Key Accounts.
? Evaluate promotions carried out with full analysis of achievement against objectives and recommendation on improvements for future campaigns.
? Responsible for effective and timely execution of all agreed key account related activities. Keep a good control on receivables.
? Manage external customers such as e-commerce partners, and distributors to achieve allocated business targets (including but not limited to; volume, value, trade spending, EBIT).
? Identify gaps in resource, in the business model and what is required to fill the gaps, work effectively with other parts of the Fonterra business, or external contractors as necessary to fill those gaps.
? Coordinate related internal interfaces such as New Zealand operations, Finance, Marketing and Channel Marketing to ensure smooth supply and seamless promotion activity.
? Support the team in the day to day management of China logisitics partners (clearance agents, and last mile chilled delivery partners).
? Bring an entrepreneurial mindset to the project, to offer the team advice and guidance on new technology, and ways to grow the business exponentially (e.g. utilising data driven insights).
? Assist the team in further developing and understanding of the end consumer, collecting data and consumer insights.

职能类别: 客户关系经理/主管

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公司介绍

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