东莞招聘

职位描述：
Role purpose:
To provide support in the achievement of the organization’s strategic and business plan objectives for Everyday Nutrition category via the development and execution of researched, well-structured, and innovative marketing plans.

Role accountabilities:
Product & Catgeory Innovation
? Proactively define and lead the proccess of creating a strategic plan for Everyday Nutrition including but not limited to Project Bamboo.
? Proactively seek new opportunities for the brand as inputs into China long term strategic plans.
? Lead and/or participate in cross-functional teams, with application of Phase-Gate process for new product development projects.
Brand Planning
? Proactively seek new opportunities and develop business plans for Everyday Nutrition in line with the overall China business plan and Category strategic plans and objectives.
? Develop annual budgets/targets for market shares, brand awareness, volumes, revenue and marketing expenditure for projects prioritised for launch.
Brand Activation/Equity
? Develop and implement effective brand plans within budget and on time.
? Instigate, develop and manage effective working relationships with business partners, internal and external, to achieve brand objectives.
? Maintains and reflect consistent brand identity by consistent execution over time.
? Monitor, review scorecard performance and amend marketing plans and activities in light of changes in the external and internal environment.
? Monitor and review the cost effectiveness and efficiency of advertising, media, and promotional activities, outside suppliers and agencies (e.g. advertising).
Category & Channel Planning (Sales and Operations Planning)
? Maintains a close working relationship with the sales team, trade marketing and customers. Attends S&OP meetings and work with trade marketing to align and integrate marketing programmes with sales.
? Integrates shopper behaviour in different channels, knowledge of key trade terms, structures and accounts when developing and implementing brand activation plans.
Consumer Insight
? Develop understanding of consumer insights via planning and implementation of consumer research programmes.
? Implements consumer insights through brand and customer plans to address business and brand needs.
? Develop and maintain a full understanding and complete knowledge of dairy-based products and the market environment in which they compete
People Management
? Lead, develop and motivate staff and create an environment, via prioritising, managing and measuring work within the business s total systems and make courageous decisions for team that delivers effective outcomes

Qualification and experience:
1.Tertiary Degree in Marketing, Commerce or related discipline
2.At least 8-10 years brand management experience gained from a fast –moving consumer goods company in China
3.Bilingual – English and Mandarin. Excellent oral and written communication skills, analytical and creative thinking, strong interpersonal skills, sound planning and organizing skills, strong sense or urgency, decisive, strong leadership ability. Experience in managing new product pipelines .
4.FMCG Industry in China, preferably food. 举报 分享

恒天然商贸（上海）有限公司诚聘