eCommerce Product Assortment & Content Manager
金佰利(中国)有限公司商用消费品部
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:医疗/护理/卫生
职位信息
- 发布日期:2019-09-27
- 工作地点:上海
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:2-2.5万/月
- 职位类别:产品/品牌经理 电子商务经理/主管
职位描述
Responsibilities:
Product Assortment:
Lead the on-going planning, assessment and management of KCP’s eCommerce product and category assortment
Leverage data and competitive analysis to identify product assortment gaps and opportunities to the market
Launch targeted product offerings with reasonable pricing level & go-to-market plan to drive online sales growth
Develop, execute, monitor and continually optimize online product merchandising & product portfolio
Monitor and regulate the online product & pricing level of distributors & platforms to make sure the consistence of the conveying messages.
Identify and assess packaging optimization opportunities (messaging, branding, shipping readiness, etc.)
Work with supply chain to reduce product and packaging related chargebacks from eCommerce distributor partners
Work with cross functional teams to ensure consistency in online/offline messaging, branding and packaging design
Manage product launch gate process in conjunction with product teams
Content Creating & Maintaining:
- Create content that improves the speed and ease of making a buying decision online
- Work with Category Managers to write & market up product copy and source images
- Update existing product copy as needed for any relevant product changes
- Work with digital marketing, eCommerce operation & distributors in keywords advertising
- Manage the creation and validation of new category/product specification attributes
- Support large content modification projects such as brand change or category update
- Investigate content discrepancies
Formatting & Distribution of Content:
- Validate distributor template and file format requirements
- Re-format content as needed for uploads
- Send content to distributors using appropriate templates
- Manage new product set-up data requests as needed
Content Auditing and Other Tasks:
- Verify sent content has been loaded correctly
- Manage the legal claim (ETQ) submission process for eCommerce Content
- Review distributor websites for best-in-class content gaps
Qualifications:
- Bachelor’s degree with product marketing and/or merchandising experience
- 3+ years of product, marketing or content management experience
- Proven interpersonal, analytical and project-management skills
- Experience working with cross-functional groups (e.g., IT, Sales, Marketing Communications, Category, Product Marketing)
- A demonstrated ability to navigate and perform in large organizations
- Some knowledge of and/or basic understanding of web-based layout/design programs
Excellent written and verbal communication skills
- Positive team player and strong work ethic
- Detail-oriented and result-driven
公司介绍
现在全球每天有近四分之一的人口在使用金佰利公司的产品,并且相信这些产品将为他们健康的生活带来更多便利。金佰利公司在中国的业务发展始于1994年。截止目前,金佰利中国已在北京、南京、上海等地拥有4家生产机构,4000多名员工。金佰利公司致力于在中国的长期发展,大力投资旗下的各个品牌,如Kleenex舒洁、Huggies好奇、Kotex高洁丝和Depend得伴等,这些品牌已成为中国知名品牌,并赢得了成千上万中国消费者的喜爱。
详情请访问金佰利中国的网站*************************
联系方式
- 公司地址:地址:span江宁区白塘路10号