常州 [切换城市] 常州招聘常州市场/营销招聘常州产品/品牌经理招聘

eCommerce Product Assortment & Content Manager

金佰利(中国)有限公司商用消费品部

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:医疗/护理/卫生

职位信息

  • 发布日期:2019-09-27
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:无工作经验
  • 学历要求:招1人
  • 语言要求:不限
  • 职位月薪:2-2.5万/月
  • 职位类别:产品/品牌经理  电子商务经理/主管

职位描述

Responsibilities:

 

Product Assortment:

  • Lead the on-going planning, assessment and management of KCP’s eCommerce product and category assortment

  • Leverage data and competitive analysis to identify product assortment gaps and opportunities to the market

  • Launch targeted product offerings with reasonable pricing level & go-to-market plan to drive online sales growth

  • Develop, execute, monitor and continually optimize online product merchandising & product portfolio

  • Monitor and regulate the online product & pricing level of distributors & platforms to make sure the consistence of the conveying messages.

  • Identify and assess packaging optimization opportunities (messaging, branding, shipping readiness, etc.)

  • Work with supply chain to reduce product and packaging related chargebacks from eCommerce distributor partners

  • Work with cross functional teams to ensure consistency in online/offline messaging, branding and packaging design

  • Manage product launch gate process in conjunction with product teams

       Content Creating & Maintaining:

  • Create content that improves the speed and ease of making a buying decision online
  • Work with Category Managers to write & market up product copy and source images
  • Update existing product copy as needed for any relevant product changes
  • Work with digital marketing, eCommerce operation & distributors in keywords advertising
  • Manage the creation and validation of new category/product specification attributes
  • Support large content modification projects such as brand change or category update
  • Investigate content discrepancies

 Formatting & Distribution of Content:

  • Validate distributor template and file format requirements
  • Re-format content as needed for uploads
  • Send content to distributors using appropriate templates
  • Manage new product set-up data requests as needed

  Content Auditing and Other Tasks:

  • Verify sent content has been loaded correctly
  • Manage the legal claim (ETQ) submission process for eCommerce Content
  • Review distributor websites for best-in-class content gaps

 

Qualifications:

  • Bachelor’s degree with product marketing and/or merchandising experience
  • 3+ years of product, marketing or content management experience
  • Proven interpersonal, analytical and project-management skills
  • Experience working with cross-functional groups (e.g., IT, Sales, Marketing Communications, Category, Product Marketing)
  • A demonstrated ability to navigate and perform in large organizations
  • Some knowledge of and/or basic understanding of web-based layout/design programs
  • Excellent written and verbal communication skills

  • Positive team player and strong work ethic
  • Detail-oriented and result-driven

 

公司介绍

金佰利公司是全球健康卫生护理领域的领导者。公司成立于1872年,在全球37个国家设有生产设施,雇员近5.8万人。自1983年以来,曾连续被《财富》杂志评为最值得敬佩的公司之一。个人健康护理用品、家庭生活用纸、商用消费产品和医疗健康护理用品是金佰利公司四大核心业务,年销售额逾210亿美元,产品销往超过175个国家和地区。
现在全球每天有近四分之一的人口在使用金佰利公司的产品,并且相信这些产品将为他们健康的生活带来更多便利。金佰利公司在中国的业务发展始于1994年。截止目前,金佰利中国已在北京、南京、上海等地拥有4家生产机构,4000多名员工。金佰利公司致力于在中国的长期发展,大力投资旗下的各个品牌,如Kleenex舒洁、Huggies好奇、Kotex高洁丝和Depend得伴等,这些品牌已成为中国知名品牌,并赢得了成千上万中国消费者的喜爱。

详情请访问金佰利中国的网站*************************

联系方式

  • 公司地址:地址:span江宁区白塘路10号