Sr. Marketing Manager
金佰利(中国)有限公司商用消费品部
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:医疗/护理/卫生
职位信息
- 发布日期:2019-06-29
- 工作地点:南京
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:60-80万/年
- 职位类别:市场企划经理/主管 市场/营销/拓展经理
职位描述
Design & deliver a competitive product portfolio based on the Brand Foundation Tools for assigned regional product category
Optimize the product portfolio by actively managing new SKU creation & obsolete / slow moving SKUs, define Pricing Strategy & maintain Price / Performance Mapping against key competitors for products within assigned product category
Develop Category Foundations for assigned product category
Partners with R&D to develop and manage product competitiveness scorecards in conjunction to ensure consistent delivery of product PODs & POPs
Partners with Segment Marketer to identify and develop selling stories to maximize POD’s for specific market segment applications
Lead the development & execution of detailed product commercialization plans for innovation, renovation, BFS & LCM projects for the Cluster
Partner with Commercial Excellence team to build capability of sales organization in assigned product categories to improve sales closure rates
Strong business & organizational acumen – understanding of market dynamics, P&L management & commercial mindset etc.
Product & portfolio management including managing projects through gate processes
Strong understanding of brand & category foundational tools
Strong analytics skills
Able to make tough, informed decisions quickly to keep performance on track
Able to navigate and perform in ambiguous circumstances
Demonstrated contagious positive energy to influence, inspire & drive results
Presentation skills and strong at lecture delivery
职能类别: 市场企划经理/主管 市场/营销/拓展经理
公司介绍
现在全球每天有近四分之一的人口在使用金佰利公司的产品,并且相信这些产品将为他们健康的生活带来更多便利。金佰利公司在中国的业务发展始于1994年。截止目前,金佰利中国已在北京、南京、上海等地拥有4家生产机构,4000多名员工。金佰利公司致力于在中国的长期发展,大力投资旗下的各个品牌,如Kleenex舒洁、Huggies好奇、Kotex高洁丝和Depend得伴等,这些品牌已成为中国知名品牌,并赢得了成千上万中国消费者的喜爱。
详情请访问金佰利中国的网站*************************
联系方式
- 公司地址:地址:span江宁区白塘路10号