长沙招聘

职位描述：
Responsibilities:
- Support line manager to enlarge the brand awareness through digital media platforms
- Maintain company official social media and website
- Overall execution and project management in digital marketing and social media communication
- Work closely with e-commerce department and retail marketing department

Digital media
- Work with line manager to develop digital media strategy
- Overall execution about project management in digital media campaign and follow up with reporting
- Maintain media relationship

Performance marketing
- Have overview about SEM/SEO and build strategy
- Work with agency to develop SEM strategy
- Overall execution about project management in digital media campaign and follow up with reporting
- Related data analysis

Social media communication
- Develop social media strategy and social campaign ideas and mechanics
- Daily close up communication with social media agency and project management
 
EPR
- Work with digital media agency to have free editorial coverage
- Keep good relationship with bloggers and KOL

Website
- Maintain China site with vendor. Such as website interface update, EDM design, etc.

Event
- Support retail team/PR for events if necessary
- Work with social media agency or event agency for online broadcasting and social posts


Essential Requirements
- University degree in related disciplines
- 2+ years digital agency or company experience
- Expertise in social media strategy
- Well understand brand and social media relationship
- Staunch advocate of the brand, familiar with fashion especially menswear and acc
- Have luxury fashion sense
- Result driven
- Good internal and external communication skills
- Passionate, have team spirits 举报 分享

HUGO BOSS集团是全球时装领域高端细分市场的专业企业之一，公司的总部在德国梅青根，集团拥有逾1万4千余名 员工，2018财年销售额达到27亿欧元。

集团拥有BOSS和HUGO两个独立品牌，涵盖高级男装及女装系列和配饰。产品包括经典与现代西装、优雅晚装和运动休闲装、鞋履、皮革配饰以及授权香氛、眼镜、腕表、儿童时装、家纺和书写工具等。

目前，HUGO BOSS的顾客可在约7700个销售点购买产品，且集团在德国、英国、法国、西班牙、意大利、荷兰、比利时、奥地利、瑞士、美国和中国境内运营线上店铺。

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