长沙招聘

POSITION SUMMARY

Purpose

To be responsible for lead generation work in China and work with other marketing associates to develop market intelligence, knowledge and external marketing communication.

Nature and Scope

The jobholder is expected to:

1. Manage Lead Generation campaigns through interns and other direct marketing specialists - campaigns are formulated with Industry Segment Marketing Specialists and campaigns are in the form of telemarketing, emails, websites, etc.
2. Obtain voice of customers (VOC) feedback for market knowledge and customer satisfaction survey
3. Send out newsletters and other electronics and keep track of analytics to gage effectiveness.
4. Work with Black Belt CI leaders to enhance efficiency and drive for higher productivity and results.
5. Manage and update database of prospects and customers - including working with various systems Air Products subscribed databases to collect company and contact information
6. Manage inbound inquiries and leads to effectively convert these inquiries to business results
7. Effectively work with Sales force to ensure leads are followed up in a timely fashion to ensure progress towards results


DIMENSIONS

? Leads generation campaign, 20-25/year
? Competitors information, prompt tracking and analysis of competitors activities as continuous effort
? Well track and manage direct marketing cost, ~USD60K/year
? Support the Industry segments for leads generation objectives
? Maintain knowledge of loading requirements for each plant in China, including preloading requirement for new plants coming onstream
? New signings as the major objective of leads generation, and our objective is to capture >800 Sales Ready Leads and eventually get >40 new signings, which should be around 120TPD (refer to average exiting L/B customer volume) or around RMB40M/yr revenue;



PRINCIPAL ACCOUNTABILITIES

1. Leads generation, to help on setting proper focus on and criteria of various campaigns, and facilitate campaigns for improved efficiency through better selected database and agencies;
2. Training and coaching of more junior Direct marketing specialists and telemarketing interns and working with contracted external agencies for effective information gathering and finding of leads;
3. Monitor and manage competitors information;
4. Track various marketing activities and work closely with CT/Communication teams to drive the best value from those activities;
5. Work to develop gifts and souvenirs with MarComm and Industry Marketing Specialists.


JOB REQUIREMENTS

1. Technical background preferred, with proven experience in telemarketing;
2. 5 years or above experiences in industrial products marketing, knowledge/experience with industrial gases market be preferred;
3. Good communication skill and strong influencing skills;
4. Willing to take initiatives and work proactively across functions;
5. Ability to multi-task and work under pressure and in a changing environment;
6. Proven capability of database management and intelligence analysis with good business sense.

    空气产品公司（Air Products, 纽约证券交易所代码：APD）是一家世界领先的工业气体公司，拥有近80年的历史。公司专注于服务能源、环境和新兴市场，为包括炼油、化工、金属、电子、加工制造和食品饮料等众多产业的客户提供生产所必需的工业气体、相关设备和应用专业技术。空气产品公司也是一家全球领先的液化天然气工艺技术和设备供应商。公司同时还开发、设计、建造、拥有并运营着一些全球***型的工业气体项目，包括气化项目。这些气化项目以可持续的方式将丰富的自然资源转换成合成气，用于生产高附加值电力、燃料和化工品。

    2019财年，公司在50个国家和地区的运营销售额达89亿美元，当前市值超过650亿美元，使其成为美国市值***的化工企业。其全球来自不同背景的1万7千多名充满热情、富有才华和忠诚敬业的员工在空气产品公司更高使命的引领下，致力于创造创新的解决方案，助力环境改善，增强可持续发展，并解决客户、社区及全球所面临的挑战。欲获得更多信息，请登陆公司中文网站：****************** 或扫描关注“空气产品公司”中国区官方微信。

Air Products (NYSE:APD) is a world-leading industrial gases company in operation for 80 years. Focused on serving energy, environment and emerging markets, the Company provides essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemical, metals, electronics, manufacturing, and food and beverage. Air Products is also the global leader in the supply of liquefied natural gas process technology and equipment. The Company develops, engineers, builds, owns and operates some of the world's largest industrial gas projects, including gasification projects that sustainably convert abundant natural resources into syngas for the production of high-value power, fuels and chemicals.

The Company had fiscal 2019 sales of $8.9 billion from operations in 50 countries and has a current market capitalization of about $65 billion, making it the largest American chemical company by market capitalization. More than 17,000 passionate, talented and committed employees from diverse backgrounds are driven by Air Products’ higher purpose to create innovative solutions that benefit the environment, enhance sustainability and address the challenges facing customers, communities, and the world. For more information, visit ***************.