长沙招聘

Position Title: CRM Manager（SC）
职位名称 客户关系经理（南区）
Report To : Senior Marketing Manager (SC)
上级 市场经理
Department : Marketing (South China)
部门 市场部 (华南区)


2 Duties and Responsibilities:
1 Loyalty Card
1.1 Loyalty Program Management
？ Increase the card penetration, registration rate and the card usage rate
？ Foster the proposition “Watsons Card - Your shopping Companion” through enhancing the emotional benefits, not just product discount. Example, cooperation with 3rd party on member offers, point exchange and member events
？ Plan and coordinate marketing activities and events for the loyalty clubs.
1.2 Member date base management and segmentation
？ Developing marketing support ROI analysis system/format. Set up guideline and train up regional marketing team
？ Store DNA – analyzing the member transaction data to define the promotion strategy and member shopping behavior/ segmentation.
？ Store promotion – set up tactical promotion for slow-performing/ new stores
1.3 Analysis for promotion response and ROI regularly
1.4 Further develop high value member program through emotional bonding so as to foster loyalty member base

2 EDM
2.1Enhancement and maintenance on EDM content and design base on the regional promotion

3 Customer service
3.1Support future outbound call requirements for loyalty card program development




2 Qualifications:
1. Bachelor degree or above
2. With 5 five working years experience in FMCG marketing or service marketing is preferred.
3. Can demonstrate success in tackling project and work independently under pressure.
4. Good numerical and analytical skills, sensitive to numbers
5. Good command on written and spoken English.
6. Possess good marketing sense and good presenter

"关于屈臣氏
屈臣氏为屈臣氏集团旗下一旗舰品牌，业务遍布27个亚洲及欧洲市场，经营超过16,000家店铺，每年服务超过53亿名顾客。屈臣氏一直致力于通过为顾客提供个性化的咨询与建议，配以傲视同侪的多元化产品种类，令顾客每天都能LOOK GOOD, FEEL GREAT。
屈臣氏在中国内地490多个城市拥有超过4,100家店铺和逾6,300万名会员，是国内为大众所熟知的保健及美妆产品零售连锁店。屈臣氏在质量与创新方面建立了相当声誉，为顾客奉上令人惊喜不断和物超所值的购物环境，从而赢得顾客高度信赖。

关于屈臣氏集团
屈臣氏集团于1841年在香港创立，现已发展成全球知名的国际保健美容零售商，在27个市场经营超过16,000家商店。每年，超过五十三亿名顾客在我们全球12个零售品牌所开设的实体店铺以及电子商店上购物。
屈臣氏集团是跨国综合企业长江和记实业有限公司的成员。长江和记业务遍及超过五十个国家及地区，经营港口及相关服务、零售、基建、能源以及电讯等五项核心业务。