Digital Marketing Manager
陆逊梯卡(中国)投资有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2013-01-09
- 工作地点:上海-徐汇区
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:市场/营销/拓展经理
职位描述
Your Responsibilities:
- Develop short term and long term internet strategy with CRM Director and setup its business KPIs associated with brand awareness and incremental sales generated from online activities and customer retention.
- Design internet campaign programs to meet the KPIs.
- Extend customer service leverage the internet platform to achieve better customer experience/satisfaction and to achieve customer loyalty.
- Lead internet agency and IT team to design and implement a high functioning web system(for both front-end and back-end).
- Continuously monitor competitors' developments and consumer feedbacks on the web and ensure our company's competitive advantage in on the web.
- Conduct internet behaviour and customer purchase behaviour data analysis and draw business insights, under the guide of CRM Director.
You profiles:
- University or above degree in communication, advertising, marketing or business.
- Good knowhow on Chinese internet user behaviour, internet marketing and e-commerce.
- Has good business record on internet/digital marketing campaigns and e-commerce.
- General knowhow on how business works and good understanding of financials.
- Strong analytical skills.
- Strong project and people management skills.
- Resourceful:capable to acquire market/competitor information, relevant regulations, new knowhow on technology.
- Fast leerner.
- Great communication skill and likable personality.
- Fluency in Chinese and English.
-Min 5 years working experience with at least 3 years on Internet, Database Marketing or CRM experience combined with marketing background.
公司介绍
A global company with 50 years of design & quality heritage
Rooted from Italy since 1961, Luxottica has been making and selling quality eyewear with fashionable design for 50 years. Today, Luxottica has over 6,200 optical and sun retail stores in North America, Asia-Pacific, South Africa and Europe and a strong and well-balanced portfolio of over 30 renowned global brands, including our own house brands and licensed brands.
A culture that makes talent shine - STAR Project
In order to help employee to become successful at their fields, Luxottica has created a talent development program called STAR Project to offer a series of training modules to upgrade the quality of store management as well as recognition of outstanding performances.
A heart of giving-back - One Sight
Luxottica believes in a world where vision care is a reality for everyone. Therefore, we created a Luxottica Group Foundation called One Sight - - a family of charitable programs dedicated to improving vision for those in need through outreach, research and education. Our mission is to restore and preserve clear vision for 250 million adults and children in need worldwide who cannot afford basic eye care. For more information, please go to http://www.onesight.org/asia/
50年引领眼镜时尚、传承高品质的全球化公司
陆逊梯卡来自意大利,创建于1961年,50年来一直生产和销售优质、时尚的眼镜。如今,陆逊梯卡在北美、亚太地区、南美和欧洲已拥有6200多家眼镜和太阳镜连锁店,旗下拥有及代理30多个国际著名品牌。
让人才闪耀的文化—“星计划”
为了帮助员工取得成功,并在其领域独当一面,陆逊梯卡创建了名为“星计划”的人才发展项目,提供一系列专业培训方案,提升商店管理的品质和对突出业绩的肯定。
一颗回报的心—OneSight
陆逊梯卡相信,视力保健对每个人来讲都可以成为现实。因此,我们创立了陆逊梯卡集团基金会“OneSight”—这是众多慈善计划的集合体,旨在通过扩大服务范围、研究和教育帮助有需要的人改善视力。我们的使命是帮助全世界2.5亿有需要但无力承担基本眼部健康护理的成年人和孩子恢复和保养视力。更多信息请登录http://www.onesight.org/asia/
联系方式
- 公司地址:上海市徐汇区陕西南路288号环贸广场二期26楼 (邮编:200031)