长沙招聘

Position Summary

This position is assisting to Asia Glass Industry manager by building in-depth marketing knowledge for the glass industry success towards achieving the Asia Merchant Gases (AMG) business objectives and strategy. Within this segment, the position is responsible for marketing activities including offering introduction within Asia to: (1) understand the external market environment and industry drivers and support industry marketing manager to provide input to guide segment priorities and R&D activities for the global merchant gases business; (2) defining clear marketing strategies and plans for how to approach the market in order to fulfill changing customer needs; (3) monitor the business and manage prospects pipeline with internal integrated system.

Success in this role will require leading the AMG resources associated with the segment and collaborate and facilitate with internal (sales, commercial technology/GAD, product management, product development, R&D, and finance) and external groups (customers, consultants, partners, suppliers) to develop and guide new offerings. The incumbent must have strong leadership and organizational skills as well as an ability to communicate and work effectively across the matrix with the country businesses and various supporting functions.

Principal Accountabilities

Strategic Marketing

1. Support to identify strategies and vehicles to grow the Asia Merchant Gases segment towards the Asia vision
? Quantify opportunities for growth of revenue and profits for the respective industry segments and identify strategies and requirements to pursue such opportunities
? Through a consolidated view of external business environment, identify and analyze market needs, amenable size, and critical success factors to win.
? Create, develop, and execute the regional market plan for Glass industry and its sub segments.

Segment Market Management

2. Support to manage New Offering Introduction Process
? Provide strategic and industry input to the Asia Merchant team
? Provide marketing leadership to the full commercial team in Merchant Gases comprising R&D, CT/EPT, Generated Gases, Product Development, and Sales.
? Shape the implementation of the new business models in the industry segment
? Participate in resource prioritization decisions.
? Manage new offering launch and introduction
? Create brand image in Glass industry through external marketing work such as exhibitions, seminars, conference presentations, advertisement, articles, websites, etc.
? Ensure sufficient glass prospects in the prospect pipeline for Sales and CT and run campaigns for lead generation as required

Competency and Skills

3. Apply marketing organization, tools, systems, and work processes to the segment.
? Develop and prioritize the market sub-segmentation efforts.
? Work with country CTs, sales team and direct marketing team to develop leads generation program guideline in the target market.
? Work with Marcom team to develop sales tools and implement Asia marketing activities plan targeting on promote reputation and marketing position in target markets.
? Maintain close coordination and collaboration with CT, Tonnage marketing, merchant gases team and other function team as needed to optimize the marketing focus for the AMG segment.


JOB REQUIREMENTS

1. Job Incumbent is expected to have a Bachelor's Degree in a business or engineering/science field. There is an added advantage if incumbent has postgraduate qualifications

2. Job Incumbent is expected to have minimum of 5 years of experience in marketing

3. Good English ability is important for the role.



Dimensions: Asia Merchant Gases Industry Segment - Glass

FY12-14 Estimates
Annual Sales revenue : US$70-120MM
Projected Growth Rates : 10-15% CAGR
Number of Reports : Direct: 0
Scope : Asia Merchant Gases (primarily liquid/bulk, generated gases, helium)

    空气产品公司（Air Products, 纽约证券交易所代码：APD）是一家世界领先的工业气体公司，拥有近80年的历史。公司专注于服务能源、环境和新兴市场，为包括炼油、化工、金属、电子、加工制造和食品饮料等众多产业的客户提供生产所必需的工业气体、相关设备和应用专业技术。空气产品公司也是一家全球领先的液化天然气工艺技术和设备供应商。公司同时还开发、设计、建造、拥有并运营着一些全球***型的工业气体项目，包括气化项目。这些气化项目以可持续的方式将丰富的自然资源转换成合成气，用于生产高附加值电力、燃料和化工品。

    2019财年，公司在50个国家和地区的运营销售额达89亿美元，当前市值超过650亿美元，使其成为美国市值***的化工企业。其全球来自不同背景的1万7千多名充满热情、富有才华和忠诚敬业的员工在空气产品公司更高使命的引领下，致力于创造创新的解决方案，助力环境改善，增强可持续发展，并解决客户、社区及全球所面临的挑战。欲获得更多信息，请登陆公司中文网站：****************** 或扫描关注“空气产品公司”中国区官方微信。

Air Products (NYSE:APD) is a world-leading industrial gases company in operation for 80 years. Focused on serving energy, environment and emerging markets, the Company provides essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemical, metals, electronics, manufacturing, and food and beverage. Air Products is also the global leader in the supply of liquefied natural gas process technology and equipment. The Company develops, engineers, builds, owns and operates some of the world's largest industrial gas projects, including gasification projects that sustainably convert abundant natural resources into syngas for the production of high-value power, fuels and chemicals.

The Company had fiscal 2019 sales of $8.9 billion from operations in 50 countries and has a current market capitalization of about $65 billion, making it the largest American chemical company by market capitalization. More than 17,000 passionate, talented and committed employees from diverse backgrounds are driven by Air Products’ higher purpose to create innovative solutions that benefit the environment, enhance sustainability and address the challenges facing customers, communities, and the world. For more information, visit ***************.