长沙招聘

职位描述：
Reason to be of the job :
To identify market & customer needs, manage legacy product, develop new Systems and Services for the company and to finally oversee their commercial deployment.

Main missions :
1.Analyse Market
?Conduct needed market researches and insight gathering (including on-going visits to customers, Key Opinion Leaders (KOLs) and even non-customers)
?Analyse & compile Market view
?Identify potential business strategies & specify market requirements for current and future solutions
?Integrate and align marketing plan with the global Marketing roadmap
?Analyze potential partner/licensing relationships for the product(s)
?Monitor competition activities & products and distribute internally the relevant ones

2.Develop & manage products/platform
?Define and implement the company-wide go-to-market plan managing the entire product/platform line life cycle from strategic planning to tactical activities set across development teams (primarily R&D, Finance, Regulatory, Quality and Marketing Communications).
?Define project scope and follow its technical implementation in collaboration with R&D (project management process). Deliver Market Requirement Documents and Products Requirement Documents with prioritized features and corresponding justification. Ensure the best marketing mix (branding, positioning, pricing, training, launching) before the go live, by working closely with regions/markets.
?Provide support in beta tests, usability tests and pilot site programs with early-stage products and samples
?Execute and ensure the buy-in from all the regions along the way
?Manage the launch of new products and services according to ongoing process
?Manage day-to-day product support/ questions, and ad hoc in-the-field operational requests from Regions.
?Provide assistance and support in tender management in regions

3.Manage the budget & the forecast
?Propose & Manage a validated sales forecast process to ensure project success (Define the KPI in order to monitor the efficiency & ROI)
?Be guarant of a part of the marketing budget
?Monitor, report and follow up budget
?Manage the marketing scorecard within the team

4.Manage Marcom activities
?Bring clear project strategy and product positioning in order to build the communication message with the team/agency
?Help into building the communication plan, give input on projects/planning
?Follow product communication projects and ensure it fits to product positioning

5.Communicate / collaborate effectively within & outside the company
?Manage internal communication for regular status on product/ business development
?Secure cascading of the knowledge
？Brief and train the international sales force and distributor partners at regional sales events
？Perform product demos for customers and at major international congresses
?Secure documentation
?Develop a broad network of product experts and KOLs
?Propose new projects or actions and support the implementation
?Share regionally or within the BU information / best practices
?Integrate the benefits of the product complaints

6.Innovation / Strategy / Positionning
?Be involved in the innovation process, propose and push new ideas for products/services, “think out of the box”, suggest ways to improve teams collaboration
?Participate in designing marketing strategy. Define System positioning, USP (Unic Selling point)

Desired profile :
Experience :
? University degree ( MBA from a top tier business school will be a plus)
? At least 5 years successful healthcare marketing or sales experience (Ideally, prior experience in product development and in launching products in the medical device industry)
? Knowledgeable about IV and Enteral nutrition clinical practices from around the world
? Written and oral fluency in English and at least one other language.
? Willingness to travel to customer and non-customer sites around the globe (up to 50%).
? Intercultural and/ or international experience

Technical skills :
? Operational marketing know how: product launch, communication and marketing campaigns.
? Market research. Ability to analyze market trends, identify customer issues, provide solutions or feedback for future product development.
? Knowledge of the products assortment & the Brand Platform
? Technical sensitivity and understanding for interactions with R & D teams

Others (Behavior skills, managerial skills …) :
? Strategic Agility: ability to analyze and to define a marketing strategy.
? Strong communication skills: ability to communicate effectively and to listen actively.
? Business curiosity.
? Ability to identify opportunities based on customers’ needs and to effectively communicate recommendations to executive management
? Innovation management, Think out the box
? Can do attitude. Drive for results. Priority setting.
? Act as a team player
? Reporting at an international scale
? Capable to work with cross functional teams in a matrix and intercultural environment
? Ability to work under pressure and to manage exposure towards the Board management 举报 分享

费森尤斯集团
    费森尤斯集团是一家提供透析、输液和临床营养治疗产品，医院与家庭医疗护理以及配套服务的医疗公司，集团总部位于德国巴登洪堡，员工总数超过21万人，截止2015年，年销售收入超过270亿欧元。
    2010年，德国费森尤斯集团以营收196亿8700万美元，净利润6亿8700万美元荣登世界500强第439名，是为数不太多的营收与净利润都较高的公司。
    费森尤斯集团由四个独立的业务部门组成，分别负责各自的全球运营：包括费森尤斯医疗用品公司、费森尤斯卡比公司、费森尤斯希柳斯公司和费森尤斯奥美德公司。

费森尤斯卡比
    费森尤斯卡比作为集团第二大业务部门，是费森尤斯集团旗下的全资子公司，其在输液治疗和临床营养方面占领了欧洲和大部分的拉丁美洲以及亚太平洋的市场，同时其静脉注射药品也在美洲市场占据着主导地位。
    费森尤斯卡比在全球有超过66销售机构与生产网点，其员工总数超过3.3万名，费森尤斯卡比总销售额达到了59亿欧元。

费卡历程
    1462年 ,赫氏药店在法兰克福的主要地带开业。18世纪费森尤斯家族拥有了其全部产权。1912年,赫氏药店的业主兼药剂师爱德华费森尤斯先生成立了费森尤斯医药公司。
    1934年，公司迁往法兰克福附近的巴登洪堡；1986年，费森尤斯股份有限公司在法兰克福证券交易所上市……

我们的使命
    关爱生命——凭借我们在输液、营养治疗方面的卓越产品、医疗器械与服务，以及全体员工的忠诚与贡献，使公司成为在院内、院外重症及慢性病治疗领域的全球领导者。

我们的价值观
    客户至上 Customer Focus
    品质为先 Quality
    正直诚信 Integrity
    合作共赢 Collaboration
    坚持创新 Creativity
    热情承诺 Passion & Commitment