长沙招聘

职位描述：
“Would you like to join a freshly established start-up organization within, and develop a fascinating new business in China from the very beginning? You will enjoy the advantages to work in an dynamic, creative and international team, which is highly motivated. And you will enjoy a strong family enterprise Vorwerk, with 136-year history of sustainable successes, originated from Wuppertal, Germany.”

Purpose of Function:
-Responsible for branding strategy and marketing strategy development and execution in co-operation with supervisor and international marketing team, with a fundamental goal to achieve continuous sales growth and sustain competitive advantage of Vorwerk new business segment in Chinese market
-Supporting of development of new business unit in China in the field of marketing and branding until successful market launch and afterwards, including - independent development and execution of product launch campaigns; sales training concept development in cooperation with sales team
-Responsible for development of marketing plan by marketing mix: product portfolio management, pricing, place and promotion in cooperation with supervisor, international marketing, sales, product and business development managers; execute the marketing plan; ensuring of sufficient support of sales managers and sales teams
-Responsible for development and execution of marketing communication plan
-Responsible for continuous market and competitive analysis to monitor marketing strategy execution and improve sales
-Leading marketing agencies and suppliers in close co-operation with supervisor
-Ensuring of consistent positioning and branding in compliance with Vorwerk Corporate Identity and Corporate Design
-Set-up a Marketing team during preparation of launch and oversea the growing team

Qualifications:
-University degree in business & economics or comparable (Bachelor or Master degree) with focuses in strategic marketing
-Chinese + English + additional language of advantage
-5 years of in marketing function in sector of consumer good, esp. durable, or food and beverage as advantage; expertise in brand building in various sales channels, experiences with new business establishment as advantages
-Motivation to work in start-up company, innovative and curious, efficient project management, excellent communication skills, can share responsibility, entrepreneurial and solution-oriented thinking and acting 举报 分享

    福维克不仅向中国家庭提供了品质与功能无与伦比的产品，也为有远见、善于抓住机会的人士搭建了一个职场发展平台。我们深知：优秀的人力资源是企业得以可持续及优化发展的必备资本，我们期待各位有才的“达人”加入福维克中国。
    福维克1994年进入中国市场，感谢2000名中国员工的辛勤和努力，使清洁电器Kobold事业部得以稳健成长，在中国68个城市建立了销售和服务网络，令福维克集团对大中国乃至整个东亚市场充满信心，先后注资一亿人民币在上海建立了二个制造基地和一个研发中心。
    福维克在中国的主要业务内容是生产并销售具世界领先地位的家用电器，包括清洁电器Kobold，食物料理电器Thermomix，家用水处理机Lux Alva等。
    福维克新一代高层管理团队迸发出着眼未来、与时俱进的信心与雄心。凭籍十余年在中国夯实的基础，秉持着以家庭为核心的企业经营理念，福维克在中国成立更多事业部是集团扩张的战略选择。
   
    我们将提供全面的培训、富竞争力的薪酬福利、以及完善的职业生涯规划，诚挚邀请有意人士加入福维克，共同开创福维克中国美好、广阔的未来!