长沙招聘

职位描述：
1.主要职责
1.1 市场竞争分析：
1.1.1 市场调查，了解整体市场状况，宏观市场状况分析，消费结构及消费趋势分析
1.1.2 同业竞争态势，竞争品牌分析，竞争品牌产品力分析
1.11.3 SWOT分析
1.2 市场需求分析：
1.2.1市场需求整合，产品力需求，价格需求，促销需求，通路需求
1.2.2 品牌与市场定位分析
1.3 产品开发策略：
1.3.1依市场竞争和市场需求，结合公司品牌与市场定位，找准产品开发切入点，提出产品开发策略建议
1.3.2 把开发策略形成开发文件，包含产品力要求，成本要求，开发时程要求，预估销量，初步定价等报部门经理审核
1.3.3 产品上市推广策略制定，含营业目标预估，行销促进策略，产品陈列规范，通路区隔，广告及助成物等
1.4产品开发过程管理及上市规划：
1.4.1组织研发、技术、质检、采购、生产、售后等部门宣贯开发策略及要求
1.4.2 形成同步工程小组，适时掌控开发进度及过程追踪，含外形设计、结构设计、发包打样、首件试组、量产说明、成本控制、上市定价、出样铺货、推广促销等
1.4.3 依市场变化，在开发过程中策略调整及修正建议
1.5 产品销售管理：
1.5.1 产销协调
1.5.2 行销上市追踪、试销、铺货、促销、奖励、广告。。。。。。
1.5.3 产品销售贡献度分析
1.5.4 产品生命周期分析及应对策略，以及除役建立
1.6日常性事务处理：
1.7.1专案及个案项目处理
1.7.2 法律政策和市场突变因应处理
1.7.3交办事项处理
2、任职资格
2.1 专科以上文化水平；
2.2 二年以上热水器行业或相关工作经历，熟悉研发、销售、市场拓展等业务工作；
2.3 英语熟练，计算机熟练 举报 分享

1. Brand introduction
In 1889, Edwin Ruud invented the first automatic volume water heater. In 1925, Ruud Group was founded in Atlanta, Georgia, USA. With 131 years of history, Ruud Group is the world's leading manufacturer of heating, cooling, water heating, pool @ spa heating and commercial refrigeration products. It is one of the world's leading manufacturers of water heaters.

Rheem, Rund, Everhot, Raypak, Eemax, Intergas, Solahart, Vulcan and many other international brands are owned by Rheem Group. The Group has 10 R&D centers, 11 water departments and 14 production centers around the world. Its products are traded well in more than 85 countries and regions in America, Europe, Australia, Asia and Africa. We sell more than 6 million pieces of various water heating products every year with a global revenue of more than $4.4 billion.
 

II. Rheem China
In 1994, as one of the early batch of foreign companies in China, Rheem Australia set up a Joint-Venture (JV) in Chengdu under the brand of Everhot - Everhot Water Heater (Chengdu) Co., Ltd. In 2008, the JV was wholly owned by Rheem Group and officially changed the name to Rheem (China) Water Heater Co., Ltd in 2010. In 2020, Rheem Group further promoted the globalization strategy and focus on China to invest in the construction of the world's 6th R&D center and the world's 7th Innovation Learning Center (ILC) in Chengdu, Rheem China’s headquaters location.
Rheem China has been providing customers with excellent quality products by virtue of its global resource advantage all over the years. Since the establishment, we have introduced advanced storage (tank) product line from Australia, specializing in producing electric Storage and storage. Since 2000, in order to meet the domestic market demand, we started to develop horizon electric storage. In 2004, the company began to develop and produce heat pump products independently, which became one of the pioneers of heat pump products in China. In 2007, we began selling Raypak boiler products in China market. In 2012, the company introduced Paloma rapid gas water heater assembly line from Japan. In 2015, Rheem Group acquired EEMax, a global brand of instant electric water heaters to enter into China market. In 2017, Rheem acquired the top European brand Intergas, and the wall furnace products were added to our China production line.
Rheem China not only win the trust from our world-class customers as McDonald's, KFC, Burger King,Haidilao, Wal-Mart, Carrefour, Unilever, Pepsi, Coca-Cola, but also we set up the long-term cooperation relationship with domestic well-known customers as Hutchison Huangpu, Vanke, China Resources Group (Huarun), Capitaland, Yanlord, Ryan, Longhu Real Estate Enterprises. Furthermore, we provide tailored professional water heater solutions to local government agencies, schools, hospitals, airports, hotels, clubs, beauty fitness, etc.
Since then, after more than 20 years of development, Rheem China has become a professional water heater manufacturer integrating R&D, manufacturing and sales, covering household electric/gas/air energy/solar water heater, wall-mounted heating stove, commercial water heater/boiler/air source water heater/solar water heater. Many successful cases also make us become the customer trusted central water heater and heating expert in the market.


一、品牌介绍
1889年，Edwin Ruud发明了***台自动容积式热水器，1925年，瑞美集团正式成立，总部位于美国佐治亚州的亚特兰大，拥有131年发展历史的瑞美，是全球***一家集供暖、制冷、热水、泳池加热和商用冷却产品于一体的制造商，也是全球***的热水器制造商之一。
瑞美集团旗下有Rheem、Rund、EVERHOT 、Raypak 、Eemax 、Intergas、Solahart、Vulcan等多个国际知名品牌。集团在全球设有10个研发中心，11个水事业部， 14个生产中心，产品畅销美洲、欧洲、澳洲、亚洲、非洲等超过85个国家和地区，每年售出超600万件各类热水产品，全球营收超过44亿美元。

二、瑞美（中国）
1994年，澳大利亚瑞美作为***进入中国的外资企业之一，以EVERHOT（恒热）品牌在成都成立合资公司——豪特容积热水器（成都）有限责任公司。2008年，合资公司被瑞美集团全资控股，并于2010年正式更名为瑞美（中国）热水器有限公司。2020年，瑞美集团进一步推动全球化战略，成立中国区，并于成都总部投资建设全球第六个研发中心、全球第七个创新学习中心。
多年来，瑞美（中国）凭借集团全球化的资源优势，不断为用户带来品质卓越的产品。公司成立之初，引进澳大利亚先进的容积式产品生产线，专业生产容积式电和燃气热水器。2000年开始，为满足国内市场需求，开发横挂式电热水器。2004年，公司开始自主研发生产热泵产品，成为国内热泵产品的先行者之一。2007年，Raypak锅炉开始在中国市场销售。2012年，公司引进日本Paloma快速燃气热水器专业装配线。 2015年，瑞美集团收购全球***即热式电热水器品牌Eemax，即热式电热水器随之进入中国市场。2017年，集团收购欧洲***品牌Intergas，壁挂炉产品加入中国生产线。
瑞美（中国）不仅赢得麦当劳、肯德基、汉堡王、海底捞、沃尔玛、家乐福、联合利华、百事可乐、可口可乐等世界知名公司信赖，还和国内知名的和记黄浦、万科、华润、凯德置地、仁恒、瑞安、龙湖等地产企业建立了长期合作关系，也为政府机关、学校、医院、机场、酒店、会所、美容健身等单位量身定制专业热水解决方案。
至此，经过20多年的发展，瑞美（中国）已成为一家集研发、制造与销售于一体的专业热水设备制造商，产品涵盖家用电/燃气/空气能/太阳能热水器、采暖壁挂炉、商用热水炉/锅炉/空气源热水机组/太阳能热水器。众多成功案例，也让瑞美（中国）成为市场上让客户放心的中央热水·供暖专家。