长沙招聘

Job Description
Personal Health - Senior Consumer Marketing Manager Beauty

1. Objective of this job:
· Strengthen Philips market leadership in hair care and develop skincare category through development and introduction of meaningful innovations into the China market
2. Responsibility of the job holder:
· Develop relevant Beauty propositions and associated marketing strategies for the categories ( hair care, skincare, female depilation) for the China market based on local consumer insights
· Leverage global Beauty propositions ( hair care, skincare, female depilation) into the China market
3. Key Performance Indicators for the job holder:
· Revenue / Market share per category
· Integral Gross Margin for category
· Quality of New Product Introduction deliverables
· Project-based (Project milestones / MIP compliance)
4. Tasks of the job holder:
· Integral launch of new Beauty propositions: insight generation, I&D briefing, business case development, management of the cross-functional matrix during the proposition development (I&D, Design, Quality, Supply, Marcom)
· Launches products into the market by ensuring high-quality and timely delivery of: product, packaging, online deliverables (online rating & review ), trade presentations, marcom materials etc.
· Aligns with Commercial Organization China on new product introductions and marketing activation
· Ensures propositions are relevant for China as well as any other global markets interested in China propositions (mainly Asia-Pacific region but rest of world as well)
· Selects the right global propositions for introduction into the China market and executes the product launch
· Initiates and briefs relevant consumer research to deepen the understanding of Chinese Beauty consumer needs and habits
5. Competencies of the job holder:
Basic requirements
· University degree or Equivalent
· 4-6 years of international marketing experience, 3-4 years of experience in Product Management positions
Technical Competencies
· Consumer-insight based product management experience in FMCG, appliances or consumer electronics industry
· Strong background in marketing, preferably in upstream (product management) as well as downstream (marketing management) roles
· Alternatively, top tier strategy consulting firm background candidates can be considered
Functional Competencies
· Team player
· Experience in working in international environment and global project teams
· International study or working experience a ‘plus’
· Plans and executes projects for business results
· Very good communication and presentation skills
· Manage stakeholders in matrix organization
· Native Mandarin speaker, fluent in English

荷兰皇家飞利浦公司是一家领先的健康科技公司，致力于在从健康生活方式、疾病预防、到诊断、治疗和家庭护理的整个“健康关护全程”，凭借先进的技术、丰富的临床经验和深刻的消费者洞察，不断推出整合的创新解决方案，助力健康医疗系统实现四重目标——提高大众健康水平、提高医护人员满意度、改善患者体验，并降低关护成本。飞利浦的愿景是通过有意义的创新，令世界更健康、更可持续的发展，到2030年每年改善25亿人的生活。

        飞利浦公司总部位于荷兰，2021年销售额达172亿欧元，在全球拥有大约78,000名员工，销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。

        在飞利浦，每一个人，都至关重要。这是我们始终坚持的信念。在飞利浦，你将用数字化驱动有意义的创新，积极影响自己与数十亿人的生活，践行改善人类生活的使命。我们全心营造多元包容的工作环境，平等互助的工作氛围，让你的独特之处得到充分尊重和欣赏，鼓励你释放真我，以梦为马，不负韶华。本着 “立足中国，辐射全球” 的理念，我们通过布局广泛的业务线，为你带来广阔的平台、丰富的学习资源、多样的内部发展机会，助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。

创美好，做真我，迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。