长沙招聘

1. PURPOSE
• Lead product marketing, trade marketing, online marketing annual strategy and quarterly action plans (strategies of portfolio, channel, communication) .
• Build responsible categories’ communication strategy with integrated marketing plan
• Work with CMM and RD team to develop new products and marcom assets to drive business excellence through effective go to market strategy and implementation
• Responsible for KPIs, in terms of sales turnover, A&P management, inventory management, and also achieve other financial indicators, including IGM, ISM, etc.

2. WORKING RELATIONSHIPS
- Reports to Commercial Leader, Povos Commercial
External: BTL, online and PR/media agencies
Internal: CMM, PM, TSM, Online marketing, Finance Controller, Sales, SCM, KAM etc

3. KEY AREA of RESPONSIBILITIES
• Build responsible categories’ communication strategy with integrated marketing plan
• Work with CMM and other functions to develop new products and Marcom assets, drive business and marketing activities
• Develop marketing strategy & Marcom plan for offline, online, TVS and L&I implementation
• To drive business accelerate growth in China, in terms of sales turnover, brand position , market share ,etc, and also achieve other financial indicators .
• Determine coming goods and inventory , to have a good phase-in and out plan and make sure a reasonable inventory level
• To drive business acceleration to achieve the KPIs, in terms of sales turnover, A&P management, inventory management, IGM, ISM, etc.
• Develop counter/booth/shelf space/merchandising guidelines, monitor the designs, implementation and quality according to guideline

4. MAJOR CHALLENGES
• Understand consumer and shopper insights
• Understand market trend with profound product knowledge to build up strong product position
• Understand integrated marketing communication and online marketing techtiques
• Drive business to achieve KPIs on time with high quality
• Drive sell-out growth effectively for online channels and key accounts channels

5. JOB REQUIREMENTS
• University graduates or above
• 5-7 years experiences in marketing management and product management field in a multi-national consumer goods company.
• Strong leadership and strong integrated marketing and online marketing capabilities
• Ability to interface effectively with other resources
• Good English command
Results oriented , Self-motivated and could work under pressure and dynamic circumstanc

荷兰皇家飞利浦公司是一家领先的健康科技公司，致力于在从健康生活方式、疾病预防、到诊断、治疗和家庭护理的整个“健康关护全程”，凭借先进的技术、丰富的临床经验和深刻的消费者洞察，不断推出整合的创新解决方案，助力健康医疗系统实现四重目标——提高大众健康水平、提高医护人员满意度、改善患者体验，并降低关护成本。飞利浦的愿景是通过有意义的创新，令世界更健康、更可持续的发展，到2030年每年改善25亿人的生活。

        飞利浦公司总部位于荷兰，2021年销售额达172亿欧元，在全球拥有大约78,000名员工，销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。

        在飞利浦，每一个人，都至关重要。这是我们始终坚持的信念。在飞利浦，你将用数字化驱动有意义的创新，积极影响自己与数十亿人的生活，践行改善人类生活的使命。我们全心营造多元包容的工作环境，平等互助的工作氛围，让你的独特之处得到充分尊重和欣赏，鼓励你释放真我，以梦为马，不负韶华。本着 “立足中国，辐射全球” 的理念，我们通过布局广泛的业务线，为你带来广阔的平台、丰富的学习资源、多样的内部发展机会，助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。

创美好，做真我，迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。