Brand Executive / Supervisor
赛诺菲(中国)投资有限公司上海分公司
- 公司规模:5000-10000人
- 公司性质:外资(欧美)
- 公司行业:制药/生物工程
职位信息
- 发布日期:2012-08-08
- 工作地点:上海-静安区
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:产品/品牌专员 产品/品牌主管
职位描述
JOB PURPOSE:
Based in Shanghai and support Sr. brand manager to grow Lactacyd brand.
Support the brand marketing plan and deployment plan in line with annual marketing strategy. Coordinate new product development/product renovation to make sure all projects deliver on time. Work with cross functional teams (i.e.SC, IA, BI, CM) to ensure accurate sales forecast delivery and healthy inventory level. Recommends and oversees the execution of sales objectives and promotional programs.
KEY ACCOUNTABILITIES:
1. Support the brand marketing plan and deployment plan in line with annual marketing strategy.
* Assisting in the execution of the integrated activity schedule ensuring consistency with Brand marketing plan including communication strategy
* Accountable for the analysis of brand performance and brand health by constantly evaluating performance of key marketing activities (sampling & MG advertorial) and in-store implementation against measurable objectives (Score Card)
* Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
* Help delivers specific brand projects eg. tailor made plan for Watson's
2. Coordinate new product development/product renovation to make sure all projects deliver on time
* Closely involve in Lactacyd plant movement project to make sure the first commercial batch devlier by Mid. Dec.
* Monthly update with SC on 5ml back-up vendor sourcing status
3. Work with cross functional teams (i.e.SC, IA, BI, CM) to ensure accurate sales forecast delivery and healthy inventory level.
* Ensure the execution of old stock depletion plan
4. Recommends and oversees the execution of sales objectives and promotional programs
* Closely monitor market trend and competitor activity through IMS and quaterly market visit and recommend actional plan if necessary
JOB-HOLDER ENTRY REQUIREMENTS:
Minimum Qualification
- Bachelor degree or above
- More than 2 years experience in OTC or FMCG marketing field in MNC is preferred
Personal Qualities
- Proactive, results-oriented with "can do" mentality
- Team player with flexibility to work with different people to reach optimize result
- High level of commitment and ready to work under pressure
- Strong influence ability, open and confident personality
Skills
- Strong communication and presentation skills
- Fluent both on oral and written English
- Familiar with computer software and consumer program
公司介绍
赛诺菲集团是一家全球领先的多元化医药健康企业,专注于患者需求,传播健康。
- 全球100,000余名员工,业务遍及100个国家
- 新兴市场实力均衡,表现强劲,位列***
- 多元领域,覆盖处方药、健康药业产品、疫苗和动物保健品
- 疫苗领域的领导者
- 领先动物保健市场
- 2011年集团净销售额达334亿欧元
赛诺菲在中国
赛诺菲是首批在中国开设办事处的跨国制药集团,也是国内增长最快的医药健康企业之一。目前,赛诺菲在中国200多个城市拥有6000余名员工。
传承悠久历史、持续开拓进取
赛诺菲一直以来秉承对中国的承诺。1982年,赛诺菲成为首批在中国开设办事处的跨国制药企业之一。今天,赛诺菲已跻身中国医药健康市场的领军企业。赛诺菲的中国总部位于上海,并在北京、天津、沈阳、济南、上海、杭州、南京、武汉、成都、广州和乌鲁木齐共设11家区域办公室。
独特的医药健康产品系列、满足中国公共卫生需求
从预防到治疗,赛诺菲全方位满足中国的公共健康需求。集团的疫苗事业部赛诺菲巴斯德是中国领先的疫苗企业。赛诺菲在心血管/血栓、糖尿病、肿瘤、内科和中枢神经系统等关键的治疗领域拥有领先产品。2010年,杭州赛诺菲民生健康药业有限公司的成立标志着赛诺菲进入中国的非处方药市场。2011年2月,赛诺菲完成了对BMP太阳石的收购。
大幅投资工业建设、满足中国市场需求
赛诺菲目前在中国拥有六家生产基地,包括北京制药工厂、杭州制药工厂、杭州赛诺菲民生健康药业工厂、南昌梅里亚动物保健工厂、深圳赛诺菲巴斯德疫苗工厂、以及唐山健康药业工厂。
完善的研发架构、双赢的研发合作模式
在中国,赛诺菲具有从药物靶点发现到后期临床研究的整体研发实力。集团在上海设有中国研发中心和亚太研发中心,并在北京和成都分别设有研发机构。自2008年以来,赛诺菲与中国权威科研机构开展了10多项战略合作,在癌症、干细胞、糖尿病和老年疾病等前沿研究领域探索创新药物
依托于强劲的研发能力和多领域领先水平的广泛的医药产品资源,公司在中国的市场份额不断攀升,公司规模不断扩大,飞速发展的业务给了我们与更多优秀人才合作的机会。
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联系方式
- Email:recruit.westchina@sanofi-aventis.com
- 公司地址:上海市 静安区延安中路1228号 静安嘉里中心办公楼3座19楼 (邮编:200040)