长沙 [切换城市] 长沙招聘长沙市场/营销招聘长沙市场/营销/拓展经理招聘

市场部经理

德加拉(中国)投资有限公司

  • 公司规模:150-500人
  • 公司性质:外资(非欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2015-04-22
  • 工作地点:上海-闵行区
  • 招聘人数:1
  • 工作经验:5-7年
  • 学历要求:本科
  • 语言要求:英语良好
  • 职位月薪:面议
  • 职位类别:市场/营销/拓展经理  

职位描述

工作内容:

1. 充分理解产品品牌及市场状况,确定产品销售定位及方向,做出销售预测,提出未来市场的分析、发展方向和规划,制定品牌及产品销营销企划策略、市场推广计划。

2. 对产品的目标消费者购买心理和行为进行调查, 对竞争品牌产品的性能、价格、促销手段等进行收集、整理和分析,对竞争品牌广告策略、竞争手段进行分析。

3. 与顾问公司充分沟通规划制定新品上市活动及各阶段实施目标

4. 与顾问公司充分沟通策划及组织促销活动,负责产销的协调工作。  

5. 与顾问公司充分沟通制定及实施市场广告推广活动和公关活动,并合理挑选及管理广告媒体和广告代理商,完成产品推广计划,并严格把控项目质量和进度。  


任职要求:

1. 五年以上市场部工作经验,本科及以上学历,形象气质俱佳,有很强的亲和力;

2. 具备良好的沟通合作技巧及热情认真的工作态度;

3、具有强大的线上、线下市场推广操作执行经验。

4. 有电商工作经验,非常熟悉电商销售平台。

5. 英语说些流利

公司介绍

Half Century History in China
Singaporean company, with presence in China for nearly 50 years, 30 as a distributor of foreign brands
Navigating through China's consumer, economic, policy and regulatory development ups and downs

Singapore Listed & Family Managed
Listed in Singapore, transparent nature of a public entity
Family-managed in 3rd & 4th generation, with personal touch & trust of a family enterprise and the well-capitalised

Deep Roots in Japan & Asia
Have deep roots in Japan, opened first office there in 1935
Also have a team and property investment in the country; China GM grew up in Kobe and speaks Japanese

Close Relationship with Cross-border Channels
Today focusing on managing premium beauty, wellness & lifestyle brands in Greater China
Full channel coverage, managing eCommerce in-house & close partnership with leading players

Strong in-house Digital Marketing Capabilities
In-house digital and integrated marketing team to engage with consumers and professional users, via Wechat, Weibo, live streaming? and other platforms

Broad Asian & Global Footprint
Founded in 1905 in Bangkok, starting as a textile trader with 2 people
Now in 30 countries with 10,000 employees
Shanghai Office 86 employees

Business ranging from:
Beauty Brand Distribution
Apple Brand Retailing
Luxury Watch Retailing
(Omega, Rado, Breitling, etc.)
IT Solutions for Banking
IT Distribution / Services Providing
Property Investment & Financing,
Manufacturing (Yarn, Suits, etc.)
ODM / OEM Sourcing + Self Brand Business

Thakral Corp listed in Singapore since 1995, focusing on beauty, wellness and lifestyle brand distribution in HK & China and property financing / investment in Australia & Japan


公司地址: 上海市徐汇区桂箐路65号新研大厦B座5楼
邮政编码: 201103
联 系 人: 人力资源部
电子邮件: hr@thakral.com.cn
网站地址: ***************************

联系方式

  • Email:hr@thakral.com.cn
  • 公司地址:地址: 上海市徐汇区桂箐路65号新研大厦B座5楼