市场传讯主任-文案
科勒(中国)投资有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2012-11-13
- 工作地点:上海-闸北区
- 招聘人数:1
- 工作经验:一年以上
- 学历要求:本科
- 语言要求:英语良好
- 职位类别:文案/策划
职位描述
BASIC FUNCTIONS
Report to senior manager of marketing communication and provide copy support to diversified marketing activities and corporate communication needs of KOHLER China.
RESPONSIBILITIES
-Provide the support on the Chinese copy development with the adaptation of global communication materials which include of TV, Print and press release etc.
-Initial and develop headline, tagline and body copy for all categories of Kohler kitchen and bath as well as each specific product under that category
-Collaborate with PR team to develop intriguing story for the star products and key products for TV and print publication as well as product presentation to the distributors and designers, prestigious projects introduction to the public and awards introduction to the public etc.
-Collaborate with website team to initial talking points and update on a timely basis on all Kohler thematic column on the internet; such as brand blog, mini blog and BBS etc.
?
-Provide support on copy drafting for specific marketing needs in showroom, tradeshow and trade activities; such as promotion, roadshow and exhibition
-Collaborate with product team on product name development and registration
-Provide copy support to other departments regarding corporate communication; i.e. CSR etc.
EDUCATION AND EXPERIENCE REQUIREMENTS
-University graduate major in literature and art
-Copy writing experience in 4As is preferred
-With a sound knowledge of marketing and communication
-Good communication skill
-Excellent command of written and spoken English and Chinese
-Creativity, Open minded, Pleasant, mature, self-motivated and meticulous
-A team player and with good organization skills
-Capability of work under pressure
Report to senior manager of marketing communication and provide copy support to diversified marketing activities and corporate communication needs of KOHLER China.
RESPONSIBILITIES
-Provide the support on the Chinese copy development with the adaptation of global communication materials which include of TV, Print and press release etc.
-Initial and develop headline, tagline and body copy for all categories of Kohler kitchen and bath as well as each specific product under that category
-Collaborate with PR team to develop intriguing story for the star products and key products for TV and print publication as well as product presentation to the distributors and designers, prestigious projects introduction to the public and awards introduction to the public etc.
-Collaborate with website team to initial talking points and update on a timely basis on all Kohler thematic column on the internet; such as brand blog, mini blog and BBS etc.
?
-Provide support on copy drafting for specific marketing needs in showroom, tradeshow and trade activities; such as promotion, roadshow and exhibition
-Collaborate with product team on product name development and registration
-Provide copy support to other departments regarding corporate communication; i.e. CSR etc.
EDUCATION AND EXPERIENCE REQUIREMENTS
-University graduate major in literature and art
-Copy writing experience in 4As is preferred
-With a sound knowledge of marketing and communication
-Good communication skill
-Excellent command of written and spoken English and Chinese
-Creativity, Open minded, Pleasant, mature, self-motivated and meticulous
-A team player and with good organization skills
-Capability of work under pressure
公司介绍
科勒公司创立于1873年,是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上,科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂,超过33,000名员工。在中国,科勒建立了9家工厂,并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要,科勒(中国)投资有限公司诚聘人员,公司将提供具有挑战性的工作环境以及良好的培训和发展机会。
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联系方式
- Email:nanchang@kohler.com.cn
- 公司地址:江干区环站东路777号东站西子国际B座509-510室
- 电话:15201917582