长沙招聘

The purposes of this position are:
岗位目的

Drive BG Personal Care Digital agenda in Greater China: online asset excellence, digital proposition development, and support of commercial organization digital teams as needed

Reporting Line：
工作关系

a) Direct Governance直接关系:
- Reporting line直接汇报关系的上级职位:
Reports to the BG Personal Care Business Leader Greater China


b) Indirect Governance 间接关系:
- Indirect Subordinate Reporting Line直接下属管理的职位及人数:
Has 1 direct report: Jr. Digital Asset Manager


c) Cooperative Department对外关系（需要同哪些外部机构进行联系及其目的）:
Cooperates with: global Personal Care digital marketing team, China Commercial Organization digital marketing and sales teams



Key Areas of Responsibility：
主要工作职责

· Drives online presence in Greater China for Business Group (BG) Personal Care by
· Developing the right assets to support the online presence of our portfolio
· Owning online asset development process from understanding shopper insights, customer requirements, briefing agencies, to timely on quality delivery to Commercial Organization
· Driving online excellence by managing structured review process of online excellence and implementing improvements where required
· Owning budgets for online asset creation
· Managing Digital Asset Manager
· Owns implementation of Digital Propositions in Greater China market by
· Being key point of contact for Consumer Marketing, Digital Innovation teams
· Leading development of China infrastructure / alliances required to roll out Digital Propositions in China (within Greater China digital framework)
· Co-developing Consumer Insights underpinning digital innovation (together with Consumer Marketing)
· Supports Consumer- and Customer Marketing in developing continuous online buzz (‘always on’) programs
· Collaborates with BG Marcom and Commercial Organization marketing teams to support digital marketing programs
· Supports Commercial Organization Greater China in developing Personal Care relevant CRM programs
Job Requirements & Skills
岗位要求

· Education学历 Masters degree in relevant field
· Experience工作经验
· Competency and Skills 能力和技能
o Candidate with 5+ year of solid experience in Digital Marketing on a top tier international brand
o 5+ years of track record in marketing - and/or product management for top-tier multinational company also required
o Knows and understands the China market as well as how to perform in globally organized matrix organizations
o Experience in creating impactful (online) marketing activities
o Project management experience
o Outstanding interpersonal and team management skills
o Masters degree from top tier university
o International working or study erperience preferred
o Fluent in Chinese and English; mainland Chinese background
· Travel Frequency出差频率 <25%

荷兰皇家飞利浦公司是一家领先的健康科技公司，致力于在从健康生活方式、疾病预防、到诊断、治疗和家庭护理的整个“健康关护全程”，凭借先进的技术、丰富的临床经验和深刻的消费者洞察，不断推出整合的创新解决方案，助力健康医疗系统实现四重目标——提高大众健康水平、提高医护人员满意度、改善患者体验，并降低关护成本。飞利浦的愿景是通过有意义的创新，令世界更健康、更可持续的发展，到2030年每年改善25亿人的生活。

        飞利浦公司总部位于荷兰，2021年销售额达172亿欧元，在全球拥有大约78,000名员工，销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。

        在飞利浦，每一个人，都至关重要。这是我们始终坚持的信念。在飞利浦，你将用数字化驱动有意义的创新，积极影响自己与数十亿人的生活，践行改善人类生活的使命。我们全心营造多元包容的工作环境，平等互助的工作氛围，让你的独特之处得到充分尊重和欣赏，鼓励你释放真我，以梦为马，不负韶华。本着 “立足中国，辐射全球” 的理念，我们通过布局广泛的业务线，为你带来广阔的平台、丰富的学习资源、多样的内部发展机会，助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。

创美好，做真我，迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。