长沙招聘

PR Manager
Strong focus on product PR to drive awareness/preference around new/existing CL products and its benefits for assigned categories. Including activation of PR toolkits for MCIs (as part of Integrated MarCom campaigns), including digital and experiential.
Leading in shaping the external perception of CL products within the lifestyle media and other selected key media
Prepares, proposes and implements local media opportunities for MCI and other CL products with assigned scope
Make recommendations on issuing of product press releases and programs with the ultimate goal to build up strong relationships with key media and generate coverage
Manage the local agencies to ensure that most appropriate, effective and efficient resources are available to the business according to the expected PR needs
Ensure that all product PR projects are kept on track, on time and on budget
Pro-actively build, manage and maintain the PR media database
Develops a local product PR plan for assigned product categories, aligned with global directions
Work closely with CMMs to ensure product PR an important item of integrated marketing activities
Provide advice, consultancy to CL China stakeholders (e.g. CMMs, leadership) on effective use of product PR to support business objectives.
Act as local CL’s spokesperson for media enquiries and communicate professionally in crisis situation and in other situations in which issues arise which could result in a lasting damage to Philips reputation
Act as representative of CL to liaise with other PR departments within Royal Philips to ensure that the output from the Sector is of the same high standard and in line with the goals of the company and the media protocol
Leading in internal communication program/projects

Requirement
College graduate is must
Extraordinarily equipped on product PR
Minimum. 4-5 years experience on PR department in a multinational company or PR agency side
High degree of English fluency both on oral and written is essential
Strong media relation experience, good relation with lifestyle media is a plus
Agency management experience
Very good communication skill

荷兰皇家飞利浦公司是一家领先的健康科技公司，致力于在从健康生活方式、疾病预防、到诊断、治疗和家庭护理的整个“健康关护全程”，凭借先进的技术、丰富的临床经验和深刻的消费者洞察，不断推出整合的创新解决方案，助力健康医疗系统实现四重目标——提高大众健康水平、提高医护人员满意度、改善患者体验，并降低关护成本。飞利浦的愿景是通过有意义的创新，令世界更健康、更可持续的发展，到2030年每年改善25亿人的生活。

        飞利浦公司总部位于荷兰，2021年销售额达172亿欧元，在全球拥有大约78,000名员工，销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。

        在飞利浦，每一个人，都至关重要。这是我们始终坚持的信念。在飞利浦，你将用数字化驱动有意义的创新，积极影响自己与数十亿人的生活，践行改善人类生活的使命。我们全心营造多元包容的工作环境，平等互助的工作氛围，让你的独特之处得到充分尊重和欣赏，鼓励你释放真我，以梦为马，不负韶华。本着 “立足中国，辐射全球” 的理念，我们通过布局广泛的业务线，为你带来广阔的平台、丰富的学习资源、多样的内部发展机会，助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。

创美好，做真我，迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。