长沙招聘

CONSUMER INTELLIGENCE MANAGER KA (GRADE 70)

Your challenge

The role of Consumer Intelligence manager in the BG Domestic Appliances is to provide a strong consumer focus to the category marketing managers in their jobs to create new propositions based on a deep understanding of consumer needs.

The challenge is to provide that deep consumer understanding, based on state of the art consumer research methodologies, working closely with external research partners. In order to provide a truly actionable output, a deep understanding of the business challenge is required.

Strong interpersonal skills are an important condition for business impact. It is important to team up with the marketing managers during the process, but also being impactful when communicating the results.


Your responsibilities
- implement state of the art insight and concept development research to achieve high quality output and high efficiency
- supports the business in translating the concept into physical execution through design, pricing, packaging, claim testing
- executes shopper research to obtain relevant shopper insights for the business
- apply strict budget control and secure project timelines
- establishes strong relationships with Consumer Marketing Management, Design, Global CMI, external research suppliers, CMI professionals in Business Units and Country SOs


Your team

The Marketing Intelligence (MI) team is part of the Marketing Team, reporting into the BG leader. The MI team is primarily based in Amsterdam, and consists of 7 people.

4 MI team members are dedicated to consumer intelligence, 2 MI team members focus on Market/Consumer/Digital analytics.

The most important stakeholders are consumer marketing managers/directors/category leaders within DA.

We are looking for
:
- Masters degree in marketing and/or social sciences with strong curriculum in Consumer Research
- 7 To 10 year experience in consumer research in a research agency or research department of a business organization
- Fluent in English, writing and reading
- Strong analytical skills
- Strong interpersonal skills
- High energy, pro-active attitude

荷兰皇家飞利浦公司是一家领先的健康科技公司，致力于在从健康生活方式、疾病预防、到诊断、治疗和家庭护理的整个“健康关护全程”，凭借先进的技术、丰富的临床经验和深刻的消费者洞察，不断推出整合的创新解决方案，助力健康医疗系统实现四重目标——提高大众健康水平、提高医护人员满意度、改善患者体验，并降低关护成本。飞利浦的愿景是通过有意义的创新，令世界更健康、更可持续的发展，到2030年每年改善25亿人的生活。

        飞利浦公司总部位于荷兰，2021年销售额达172亿欧元，在全球拥有大约78,000名员工，销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。

        在飞利浦，每一个人，都至关重要。这是我们始终坚持的信念。在飞利浦，你将用数字化驱动有意义的创新，积极影响自己与数十亿人的生活，践行改善人类生活的使命。我们全心营造多元包容的工作环境，平等互助的工作氛围，让你的独特之处得到充分尊重和欣赏，鼓励你释放真我，以梦为马，不负韶华。本着 “立足中国，辐射全球” 的理念，我们通过布局广泛的业务线，为你带来广阔的平台、丰富的学习资源、多样的内部发展机会，助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。

创美好，做真我，迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。