长沙招聘

Job Title: Assistant Brand Manager

Location: HQ Marketing Brand Mgt. Team locate in Guangzhou

Reporting to: SBM

Main Purpose of Position:

? Drive the development and execution of marketing bundles and brand/category plans to create and convert consumer interest to purchase
? Achieve business results through executional excellence and leadership of the commercial team
Responsibilities:
? Drive the development and execution of marketing bundles and brand plans to create and convert consumer interest to purchase
? Implement category strategies based on consumer/shopper insights, competitive threats and brand issues and opportunities
? Achieve business results through executional excellence and leadership of the commercial team
? Support to build and defend market share with plans aligned to long-term category/brand strategy
? Applies understanding of local consumers, customers, and competitors to adapt the global bundle while sustaining the global strategy and product message
? Partners with cross functional colleagues to ensure MKT activities are executed according to strategy and are supported by investments in promotions and advertising

Working Experience

? 3 to 5 years brand management experience,
? FMCG brand management experience is a plus

Education

? Bachelor & above, MBA is a plus

General Skills Requirements

? Good English in speaking, writing, reading and listening
? Good application in Microsoft eg: Excel, Powerpoint, etc

Colgate-Palmolive is a global company serving consumers in over 200 countries with the history of more than 200 years. We offer a range of high quality consumer products in Oral Care, Personal Care, Home Care and Pet Nutrition.


We are the clear global leader in oral care, liquid soaps and underarm protection. In other categories, our brands encompass a range of products that play a familiar role in daily hygiene all over the world. With a passion of commitment to our values, a clear focus on strategic priorities, and a prompt and perfect execution; we serve people everyday with well-known brands that make their livers healthier and more enjoyable.

The first Colgate toothpaste was produced in China in 1993, and ever since then, we have become the oral care leader linking closely with people’s daily life, and have become the major players in personal care and home care categories. And at the present, we start to introduce pet nutrition products to China.

Today, we have commercial offices and manufacturing sites in Guangzhou, Beijing, Shanghai, Chengdu, Yangzhou and Hong Kong with now has more than 5,000 employees. Our Huangpu Plant based in Guangzhou and Sanxiao Plant in Yangzhou has become the largest toothpaste plant and toothbrush plant in Colgate globally.