长沙招聘

MAIN DUTIES:
?Utilizing PR as a strategic communications tool in the marketing / communications mix
?Pro-actively plan & implement cost effective PR activities
?Co-planning with PR Manager on development, preparation and implementation of a variety of public relations campaigns / events.
?Pro-actively maximize brand and (new) product exposure and opportunities for positive free publicity for New Balance while maximizing integration with other elements of the marketing mix.
?Pro-actively maximize brand exposure through the seeding of new branded products to key influencers / opinion leaders / media / celebrities
?Build, develop & maintain strong media relations network
?Build, develop & maintain strong entertainment/sports network

REQUIREMENTS:
?Competencies / Attributes
Strong network with media
A Strategic and Creative thinker
Good conceptual understanding of brand building & usage of PR as a communications tool
Excellent interpersonal/communication skills
Ability to multi-task and attention to detail
Team player with Patience & Passion with Proactive nature
Open-mindedness
Effective in time management and plan execution
?Knowledge / Experience
3-4 yrs experience in PR department of a multi-national, or in a 4A’s PR agency that has a strong presence in China
Previous experience with media in China-in-depth understanding of lifestyle / sports inspired media in China is preferred.
Knowledgeable about China and international sports field / brands & lifestyle sector
?Educational Background
University degree, preferably in a Communications or Journalism related field.
?PC/Language/Other Skills
Excellent written Mandarin Chinese - able to write / review PR releases
Excellent English fluency
Working knowledge of Microsoft products or MAC equivalent software/apps

New Balance began as a Boston-based arch support company in 1906, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company.
To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. We have maintained five manufacturing facilities in New England where we continue to rely on the skills and teamwork of our American workforce to produce a percentage of our athletic footwear. We have also remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction.
We seek talented individuals that fit into our team-oriented atmosphere. Additionally, we are proud to have an environment that offers the comfort of a true work/life Balance. We have remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction. At New Balance, movement is the center of everything we do. We’re looking for team members that are just as committed to moving our brands, people and company forward.

    New Balance公司于1906年诞生在美国马拉松之城波士顿。前身为一家脚弓支撑器专业公司，1970年代起专注于运动鞋的制作，现已成为全球领先的运动品牌。
    以追求极度舒适的穿鞋感受为目标，结合流行设计感觉，New Balance已成为复古与创新的完美代表。作为全球***一个在美国和英国拥有制鞋工厂的国际运动鞋品牌，New Balance坚守高标准道德规范、100%顾客满意度、团队合作的公司精神，在科技材质、产品外观与舒适度上不断创新进步，为每一个运动者能够***限度发挥自己的运动潜能，享受平衡自在的生活而不懈努力。
    我们寻求能够融入公司团队氛围的人才。与此同时，我们为能够拥有工作/生活相平衡的舒适环境而感到自豪。我们始终秉承着正直、团队合作和100%客户满意度的核心公司价值观。在New Balance，运动是我们所做的一切的核心。我们期待同样能够全情投入推动品牌、同仁和公司向前发展的伙伴加入。