长沙招聘

Essential Duties / Responsibilities
1. Define and achieve specific sales, marketing and operational targets and KPIs, which will deliver to the global KPI targets
2. Responsible for developing an integrated End-User lifetime marketing strategy, based on global guidelines and tools
3. Develop and apply appropriate local tactics and activities to the above mentioned strategies. This role will also drive significant development of Coloplast Care and lead the continuous development of DTC and other similar programs that may be developed
4. Establish and manage ongoing effective communication internally to ensure coherence in our approach to consumers (End-Users)
5. Ensure high marketing effectiveness and ROI on campaigns
6. Leadership of DTC Consumer Marketing team and web (4+ employees)

Authorities
1. Build Coloplast China DTC framework and team
2. Team management
3. Approve spend and administration in accordance with company policies

Job Qualifications
1. Bachelor's degree, MBA preferred
2. 3-5 years experiences in FMCG/OTC/Airlines or related industries in a commercial role (responsible for sales and/or marketing)
3. Current role must be on driving consumer loyalty

Competencies – apart from global competencies
1. Professional marketing qualification with minimum of 8 years’ experience in a DTC marketing role, of which 2 years should be in a management role
2. Proven track record of implementing successful consumer strategies using multiple channels (direct marketing, telemarketing, web, social media etc.)
3. Strong process and numerical skills with an analytical approach to marketing and an ability to identify and report on data trends
4. An expert at targeting, testing and evaluating performance in terms of ROI with the ability to develop new strategies to optimize marketing and sales effectiveness
5. Understand of consumer sales operations, preferably with experience in call centre operations
6. Independent thinker and a good team player, with abilities to convince stakeholders cross-functionally and change management
7. Good English (Written and Spoken)

Skills
1. Good presentation skills (Including being well versed in MS Office applications)
2. Good analytical skills (including knowledge of CRM systems – Oracle CRMoD)
3. Leadership experience, with ability to coach and motivate staff

康乐保集团.简介

康乐保公司是一家从事医疗护理用品开发、生产、销售和客户服务的企业，是全球领先的贴心护理产品和服务供应商。1957年成立于丹麦，1983年在哥本哈根证券交易所上市。产品领域涵盖了造口护理，泌尿和失禁护理，伤口和皮肤护理三大系列。60多年来，康乐保一直秉承对护理事业的热情和对有贴心护理需求的人们的关爱之心，用心倾听客户需求，致力于不断开发和投放自己的创新产品，让有贴心护理需求的人们生活得更轻松。

康乐保是欧洲财富500强企业之一，生产基地遍及全球，包括丹麦总部、匈牙利、美国、中国和法国。并在全球55个国家设有分支机构，目前全球雇员超过11000人。

康乐保（中国）.简介

康乐保集团于2007年在北京投资注册成立了康乐保（中国）医疗用品有限公司，专注于在中国的销售、市场和客户服务。并在北京、上海、广州、武汉、沈阳设立了大区办事处。至今，在全国拥有员700多人，是一家快速成长和蓬勃发展中的公司。

目前，康乐保公司在中国市场销售的主要产品有造口护理、伤口护理和失禁护理三大系列产品。