长沙 [切换城市] 长沙招聘长沙市场/营销招聘长沙市场/营销/拓展经理招聘

Business Insights Manager

康乐保(中国)医疗用品有限公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:医疗设备/器械

职位信息

  • 发布日期:2015-04-15
  • 工作地点:北京
  • 招聘人数:1
  • 工作经验:3-4年
  • 学历要求:本科
  • 语言要求:英语良好
  • 职位月薪:面议
  • 职位类别:市场/营销/拓展经理  

职位描述

Essential Duties / Responsibilities
1. Define Coloplast China’s data needs to measure business and marketing performance
2. Collaborate across departments and with external research agencies to collate and amalgamate data timely and efficiently with high accuracy
3. Lead analysis and create reporting processes/templates to pin-point opportunities
4. Responsible for developing continuous business tracking for each business area using global guidelines and tools
5. Select, appoint and manage appropriate 3rd party vendors to meet our data needs
6. Develop and apply appropriate local insights and methodologies to the above mentioned strategies. This role will also support significant development of Coloplast China’s DTC journey as well as to assist in the improvement of target setting for Sales staff
7. Establish and manage effective segmentation and targeting tools for marketing team based on reports generated above to improve ROI on marketing activities/investments


Authorities
1. Build Coloplast China business insight framework and reporting
2. Improve segmentation and targeting of marketing initiatives
3. Approve spend and administration in accordance with company policies

Job Qualifications
1. Bachelor's degree, MBA preferred
2. 3-5 years experiences in FMCG/Retail/OTC/Airlines or related industries in a research and/or business analysis role supporting commercial functions (sales and marketing)
3. Strong knowledge of research methodologies (Quantitative, Qualitative, etc)

Competencies – apart from global competencies
1. Professional marketing qualification with minimum of 5 years’ experience in a research/business analysis role
2. Proven track record of implementing successful research projects with strong business results
3. Strong process and numerical skills with an analytical approach to marketing and an ability to identify and report on data trends
4. An expert at targeting, testing and evaluating performance in terms of ROI with the ability to develop new strategies to optimize marketing and sales effectiveness
5. Independent thinker and a good team player, with abilities to convince stakeholders cross-functionally and change management
6. Good English (Written and Spoken)

Skills
1. Good presentation skills (Including being well versed in MS Office applications)
2. Good analytical skills (including knowledge of research software and systems)3
3. Leadership experience, with ability to coach and train staff

公司介绍

康乐保集团.简介

康乐保公司是一家从事医疗护理用品开发、生产、销售和客户服务的企业,是全球领先的贴心护理产品和服务供应商。1957年成立于丹麦,1983年在哥本哈根证券交易所上市。产品领域涵盖了造口护理,泌尿和失禁护理,伤口和皮肤护理三大系列。60多年来,康乐保一直秉承对护理事业的热情和对有贴心护理需求的人们的关爱之心,用心倾听客户需求,致力于不断开发和投放自己的创新产品,让有贴心护理需求的人们生活得更轻松。

康乐保是欧洲财富500强企业之一,生产基地遍及全球,包括丹麦总部、匈牙利、美国、中国和法国。并在全球55个国家设有分支机构,目前全球雇员超过11000人。

康乐保(中国).简介

康乐保集团于2007年在北京投资注册成立了康乐保(中国)医疗用品有限公司,专注于在中国的销售、市场和客户服务。并在北京、上海、广州、武汉、沈阳设立了大区办事处。至今,在全国拥有员700多人,是一家快速成长和蓬勃发展中的公司。

目前,康乐保公司在中国市场销售的主要产品有造口护理、伤口护理和失禁护理三大系列产品。

联系方式

  • 公司地址:北京市朝阳区东方金融中心13层 (邮编:100020)
  • 电话:18614094197