长沙招聘

To provide HUGO BOSS’ consumer with a holistic online experience, you are responsible for all digital marketing activities of HUGO BOSS in the China market, covering the following area:

1) Digital Marketing strategy and year round planning
2) Digital Marketing activity planning, including idea development and implementation
3) Digital communications content and creative development / production / adaptation
4) Digital media planning and buying management
5) Social media communications management and optimization, mobile device included

You are also responsible for tracking and optimization of the performance in order to achieve the respective KPI for each activity

Following group and company guidelines, you should manage external agents (design agent, media agent, social media agent etc.) to continuously produce high quality content and visual material with best cost efficiency.

You will work closely with the marketing team, to ensure all digital marketing activities will be in accordance to the overall brand communications strategy, guidelines and standard.

You will work with other Ecommerce team members, also other departments including the merchandising team, etc. And you will have regular contact with the global and regional Brand Management, Creative Management and Online Communication departments.

Requirements:
University degree in marketing, communication, PR or related field
At least 5 years working experience in the digital marketing field, either in a brand or agency
Experience in fashion or luxury market is a plus.
Experience in content creation and copywriting for social is a plus
Possess good sense of fashion and aesthetic
Good organization ability, entrepreneurship and possess a high degree of assertiveness

HUGO BOSS集团是全球时装领域高端细分市场的专业企业之一，公司的总部在德国梅青根，集团拥有逾1万4千余名 员工，2018财年销售额达到27亿欧元。

集团拥有BOSS和HUGO两个独立品牌，涵盖高级男装及女装系列和配饰。产品包括经典与现代西装、优雅晚装和运动休闲装、鞋履、皮革配饰以及授权香氛、眼镜、腕表、儿童时装、家纺和书写工具等。

目前，HUGO BOSS的顾客可在约7700个销售点购买产品，且集团在德国、英国、法国、西班牙、意大利、荷兰、比利时、奥地利、瑞士、美国和中国境内运营线上店铺。

欲获取更多有关HUGO BOSS的资讯，敬请访问雨果博斯官网。