(Sr.) Marketing Executive -Digital Marketing
捷成(中国)贸易有限公司上海分公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:贸易/进出口
职位信息
- 发布日期:2015-01-30
- 工作地点:上海
- 招聘人数:1
- 工作经验:3-4年
- 学历要求:大专
- 语言要求:英语良好
- 职位月薪:面议
- 职位类别:市场/营销/拓展主管 市场/营销/拓展专员
职位描述
Marketing/Senior Marketing Executive
Purpose of the Job
-To establish and expand the Jebsen Industrial’s exposure through offline & online marketing channels
-Prepare & coordinate the marketing materials for PR/marketing use
-Able to manage & coordinate on Event Management/Marketing related assignments
Main tasks
-Develop corporate and marketing collateral independently e.g. press release, advertising and website content in order to enhance corporate and product brand positioning
-Independently develop stories and create topics/messages on internal/external communications channels for PR/Marketing use
-Plan, generate ideas & execute marketing activities to promote Jebsen Industrial brand (and online shop) via online platforms, e.g. SNS, online ad, forum, website, social media, etc.
-Plan, organise and coordinate all-rounded marketing activities such as road show, seminars, PR events, business conferences
-Source, liaise and coordinate with 3rd parties and internal departments for different marketing functions (Event & PR management, design & production, Printing, Premium, etc)
-Explore & coordinate for speaking oppotunity, sponsorship or event programs
-Explore & maintain media relations, pitch & coordinate media interviews etc. with the result to drive coverage for developing the brand
-Generates the reports, presentations, or other materials needed
-Monitor, review, analyse and report on key metrics and performance indicators
-Able to provide training on PR/event management to internal parties as fitted
Key Result Areas
-Able to execute projects/events independently
-Implement projects/assignment & ensure they are running smoothly & manage the project's operation
-Projects includes: Advertisement placement, brochure/leaflet, branding materials design & production etc.
-Develop to marketing/promotion plan independently
-Generate marketing ideas
-Conduct market research which can fit for company’s brand promotion strategy on both online & offline
-Effective &efficient communications skills & cross-team collaboration
-Liaise with internal & external partners in a productive, collaborative & respectful way for marketing/event program planning & implementation and result monitoring
-Accountability, ontime & qualitative deliverables
-Ensure projects/assignment are delivered on time & in good standard
-Ensure the materials send to senior mgt or colleagues are in good shape
-Creative thinking
-Use different approaches to promote the brand/events/tradeshows
-Proactive generate innovative ideas & solutions from planning to implementation
-Be passionate, positive/proactively support teammates on other marketing/corp projects and tasks
Knowledge and Skills
-Have at least 4 years solid experience on PR, corporate communications &/or event management
-Have PR/Marketing agencies working experience, experience in MNC and B2B segment will be an advantage
-Experiences in graphic design, online communities and social media projects will be a plus
-Attentive to details, well-organised, independent, strong interpersonal skills, and multi-tasks with good time managment
-Basic knowledge in web development/design tools (e.g. Photoshop, Illustration/Freehand, PHP, Flash, Dreamweaver, HTML, Javascript)
-Energetic, positive attitude and a good team player
公司介绍
历经百余年商海磨砺的捷成,已经从最初的一家贸易公司,发展成为专注于市场开拓和分销的集团式企业,在其服务的行业打下深厚根基。捷成长期致力于中国内地、香港、澳门、台湾等地区发展,凭借专业的市场知识,为来自世界各地的商业伙伴提供开拓本地市场的有效途径。捷成广泛涉猎多个行业,包括消费品、饮料产品、工业产品和奢侈品,立志为区域市场带来最优质的服务,以配合东亚地区瞬息万变的市场环境。捷成于区外亦与各姊妹公司紧密联系,覆盖之国家包括:澳洲、孟加拉国、新加坡、马来西亚、印度尼西亚、泰国、菲律宾、越南、丹麦、德国、沙特阿拉伯、斯里兰卡、阿拉伯联合酋长国及美国。如欲索取更多详细信息,请浏览捷成集团网站(www.jebsen.com),也欢迎你关注捷成官方Facebook (facebook.com/jebsengroup) 和新浪微博(weibo.com/jebsengroup)。