长沙招聘

The Role & Key Responsibilities:
- Development and delivery of a Public Relations strategy to effectively position the brand with media and other opinion formers, to support marketing and business objectives and obtain maximum brand leverage.
- Structuring and effective management of a budget which will facilitate delivery of the plan.

Development of detailed activities covering:
* All new model launches
* Targeted image-enhancing activities
* Ongoing functions such as press tests, community information, issues management
* Collaboration with marketing and major projects
- Development of harmonious communications with a broad network of media and associated organisations to acquire, support and improve relationships to enhance further the image of products in China.
- Brief and support the directors of on media profile and issues management.
- Organisation and management of significant media events such as Motorshows
- Promote and drive the Enterprise View by working with the entire team to promote cross-company efficiencies.
- Actively and efficiently work with the marketing teams to produce a seamless communications strategy and related tactical deployment.
- Work with the Marketing team to drive seamless, effective communications with the media on these specialist aspects of JLR business.
- Liaise with and support the timely flow of information to the management team.
- Management relevant agencies in support of established objectives and budgets.

Skills, experience and qualifications required:
- Relevant experience at executive level in corporate or consultancy PR.
- A record of successful accomplishment in the management of significant brand or reputational issues.
- Effective media relationships with key automotive journalists.
- Established, effective networks of media and support contacts.
- Strong strategic planning, implementation and project management skill set.
- Ability to write creative, interesting fact-based press releases.
- Experienced in making strong presentations to critical, evaluative audiences like dealers and journalists.
- Business acumen to allow risk assessment and make reliable judgement calls.
- Proven team values and the ability to cooperate and get along in a team context.
- Strong financial control skills to manage and deliver on specific spending plans.
- Automotive industry experience
- Experience with premium brands or products
- Bachelor's degree a must
- Self motivated, independent, able to take initiatives and drive change
- Ability to multitask and set priorities, with attention to details and accuracy
- Has customer-focused mindset, responsible, integrity, innovative and drive for result
- Good in Microsoft office software's' practices
- Good communication and coordination skills.
- Excellent oral and written communication skills for both English and Mandarin.

If you would like to apply for this role or find out more, please contact hr@tojob.cn

TOJOB is a professional & experienced Executive Search firm with years of partnership with clients covering Chemical, Auto, Electrical, Pharmaceutical, Mechanical, Telecom, Textile, Finance, Hospitality, Luxury, FMCG, Media, Retail & Consumer Electronics, etc.