长沙招聘

1．PURPOSE目的
- DMSD Senior Marketing Executive is fully accountable for delivering business results (both sales revenue and operational income) for Consumer Electronics and Accessories categories.
- DMSD Senior Marketing Executive develop the marketing plans and lead the implementing activities to underpin the growth target according to DMSD business strategies
- DMSD Senior Marketing Executive is a product marketing management role and requires solid marketing knowledge and rich product management skills.
- DMSD Senior Marketing Executive is the key role in achieving the Sales Revenue, Market Share and Operational Income target.

2、PRINCIPAL ACCOUNTABILITIES主要工作职责
- Define business model & value proposition by deeply understanding the market trend & consumer behavior.
- Define channel strategies together with sales to maximize the growth of the responsible product lines.
- Define Market communication strategies and plans and execute effectively.
- Drive new product introduction to achieve sales & operational income target.
- Develop launch plans, manage and lead the timely implementations.
- Define product price according to product positioning to make sure sales and profit on the right track according to the business plan.
- Define and implement new product launch plan and post review with relative peer functions.
- Conduct product training to both internal and external related parties
- Coordinate with supply chain team for inventory control and management

4、MAJOR CHALLENGES主要挑战
- China market is relative complex in terms of channel, growth trend, sales demand and consumer style. IT and consumer electronics markets continue to grow while the competition is fierce.
- Channel is focused on E Channel and hypermarket and IT Mall while online channel has big potential to be further developed
- Increasing operation cost due to channel / product lifecycle / end user requirement/ competition.
- Manage multiple product lines simultaneously, encompassing different business model, channel structure and pricing system.
- Manage the sales/operational income/categories while driving sales to deliver the aggressive sales target without compromising the operational income requirements.

5、JOB REQUIREMENTS岗位要求
- Bachelor/Master degree majoring in business/commerce/engineering, preferable with MBA degree.
- 5 years working experience in product planning & management, marketing management or relevant. Prefer to have sales or business management background in Consumer Electronics , IT, Financial Devices or Automotive electronics industry.
- Good understanding, working experience with IT or consumer electronics will be a plus.
- Project management experience will be a plus
- Good written and oral communications skills in English and Mandarin
- Good teamwork spirit and interpersonal skills
- Willingness to travel

3M 中国概况
3M公司创建于1902年，全球总部位于美国明尼苏达州的圣保罗市。作为一家世界领先的多元化科技创新企业，3M的产品和技术早已深深地融入人们的生活。100多年以来，3M开发了六万多种产品，从家庭用品到医疗产品，从运输、建筑到商业、教育和电子、通信等各个领域。
3M中国于1984年11月在中国注册成立，是在深圳经济特区外成立的中国***家外商独资企业。截止目前，3M公司在中国建立了9个生产基地、27个办事处、4个技术中心和1个研发中心，员工近8,000人,为***进入中国的外商独资企业之一， 3M中国在过去的30多年里始终密切把握中国经济的发展脉搏，秉承“扎根中国，服务中国”的本土化发展战略，凭借多元化的技术和解决方案，积极支持中国经济的建设和发展。从基础设施建设到制造业崛起，从中国制造到中国创造，从出口驱动到推动内需，3M将企业的发展战略与中国的发展步伐紧密相连，助力中国市场的快速发展。这也使得3M成为中国本土化最成功的企业之一。
3M中国致力开发适合本地市场和客户需求的创新科技和产品，并专注创新人才的培养。目前，3M中国已拥有近600名本土研发人员，贡献了约千项专利发明，并在 3M全球的研发网络中发挥着极为重要的作用。
3M中国积极履行社会责任，积极参与环境保护，扶贫减灾，推进志愿者行动。3M中国的努力得到了社会的广泛认可，获得了“大中华区最具领导力企业”、“最受赞赏的在华外商投资企业”、“亚洲最受尊敬公司二十强”等诸多荣誉，并多次入选“世界500强在华贡献排行榜”且名列前茅。