长沙招聘

Division: PBC Marketing

Position Tile: Senior Launch Specialist

Report to: Launch manager

Location: Shanghai

Main responsibilities are including but not limited:

1. Manage the operational launch process, including launch strategy, planning, and execution.

- Make sure the stakes of the new offers are understood;

- Drive offer positioning according to LoB & local business requirements;

- Get commitment on sales forecasts ;

- Formalized action plans (What? Who? When? How?);

- Develop a dashboard to follow-up monthly and track business performance metrics and action items

- Validate and support (participate) launch plan in different sales pipes: Training / events / promotion/ specification.

- Identify launch expense to maximize returns on current business portfolio

2. Coordinate the Communication plan

- Work with Marketing & Communication teams, to make communication plan and tools for push (promotional tools, selling points, catalogues, technical publication ...) & pull (campaign & activities to target mainly specifies, influencers, analysts, and digital & print media...)

- Follow closely the global planning

Main Contact People:

- Marketing offer managers.

- New offer project managers.

- Marcom managers.

- OP or CPS managers.

- Sales Managers.

Qualifications:

This position requires a lot of energy, a strong communication skill and fluent English.

- Bachelor degree with Electrical Engineering / Marketing;

- To be “business oriented” and to prefer results and action than perfect strategy;

- A very “pragmatic” approach is needed;

- Good capability of communication towards internal organization

- Familiar with OCP process, marketing methodology, marketing tools and marketing communication launching process.

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