长沙招聘

Job Description Summary
Lead strategy and content generation for all H&W categories, including Oral Healthcare, Mother and Child Care and Pain management
Job Description
• With reference to BMC plan, innovation roadmap and trend of oral care needs, define professional marketing strategies and priorities.
• Lead DP and HCP insight generation researches and optimize IPD process to secure professional insights application in key innovation projects
• To define and participate actively in clinical research for product application with both in-house and external partners. These activities must be aimed at knowledge creation as well as shortening the time to market phase of product development.
• Work closely with CMM and Marcom teams to ensure OHC and MCC propositions brought to market can be fully leveraged from a claims and professional endorsement stand-point
• Develop effective relationships with individual KOLs and national associations in China , leverage their expertise in innovation projects and support CO China team to activate KOL endorsement at symposia / conferences, expert panel meetings and through marcom touch points with consumers and HCPs
• Lead local clinical trials; define trial objectives, advise on protocol design, work with CO team to locate sites and secure resources, etc.
• Responsible for facilitating the response to competitive clinical data and claims in China in conjunction with Category Marketing, CO and Legal
• Responsible for working with Marcom and CO teams to disseminate clinical data and messaging to key HCP audience, including KOLs and associations in China
• Communication towards Dental and Healthcare Professionals
• Develop locally relevant communication content for OHC and MCC in supporting new product launches
• Execute Marcom tool kit and disease management packages to increase DP recommendation
• Work with CO leader to optimize dental and HCP business model in conjunction to market maturity
• Establish business logic between professional endorsement impact and business or brand KPIs
• Define HCP and DP endorsement KPI in connection to above
• Builds and maintains effective KOL network
• Advise detailing and distribution strategies
• Provide guidance on Professional marketing and sales capabilities build up
• Develop marketing and sales competence framework
• Provide training as necessary

荷兰皇家飞利浦公司是一家领先的健康科技公司，致力于在从健康生活方式、疾病预防、到诊断、治疗和家庭护理的整个“健康关护全程”，凭借先进的技术、丰富的临床经验和深刻的消费者洞察，不断推出整合的创新解决方案，助力健康医疗系统实现四重目标——提高大众健康水平、提高医护人员满意度、改善患者体验，并降低关护成本。飞利浦的愿景是通过有意义的创新，令世界更健康、更可持续的发展，到2030年每年改善25亿人的生活。

        飞利浦公司总部位于荷兰，2021年销售额达172亿欧元，在全球拥有大约78,000名员工，销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。

        在飞利浦，每一个人，都至关重要。这是我们始终坚持的信念。在飞利浦，你将用数字化驱动有意义的创新，积极影响自己与数十亿人的生活，践行改善人类生活的使命。我们全心营造多元包容的工作环境，平等互助的工作氛围，让你的独特之处得到充分尊重和欣赏，鼓励你释放真我，以梦为马，不负韶华。本着 “立足中国，辐射全球” 的理念，我们通过布局广泛的业务线，为你带来广阔的平台、丰富的学习资源、多样的内部发展机会，助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。

创美好，做真我，迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。