E-Marketing Brand Manager新媒体营销品牌经理
捷斯瑞医药有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:制药/生物工程
职位信息
- 发布日期:2014-08-06
- 工作地点:北京
- 招聘人数:1
- 职位月薪:面议
- 职位类别:产品/品牌经理
职位描述
JOB PURPOSE:
1) Develop, optimize and implement the E-Marketing Strategy for GC-Rise products and corporate
2) Collaborate with marketing and sales on strategy / tactics for Products
ORGANIZATIONAL CONTEXT:
This is a full-time position and will report to marketing director
KEY ACCOUNTABILITIES:
E-Marketing:
? Develop e-marketing strategies for Remifemin and Esberitox, set objectives and propose budget
? Develop and implement key opinion leaders’ communication strategies
? Integration of online/new media and conventional PR/advertising initiatives
? Set up and implement B2B partnership with OCT/Online drug stores
? Implement, Monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve sales objectives
? Assist marketing director to set up GC-Rise corporate press strategies
? Build up GC-Rise health education website contents and infrostructure
Management / co-ordination:
? Implement marketing plans and take actions accordingly;
? Involve product managers, sales forces, and external agencies in the development of e-marketing strategies and implementation;
? Collaborate with sales management and SFE team.
Market Intelligence:
? Maintain products competitors and health care environment knowledge;
? Up-date key opinion leaders information, and keep close contacts;
? Planning and implementation of marketing strategy for the respective products
1) Develop, optimize and implement the E-Marketing Strategy for GC-Rise products and corporate
2) Collaborate with marketing and sales on strategy / tactics for Products
ORGANIZATIONAL CONTEXT:
This is a full-time position and will report to marketing director
KEY ACCOUNTABILITIES:
E-Marketing:
? Develop e-marketing strategies for Remifemin and Esberitox, set objectives and propose budget
? Develop and implement key opinion leaders’ communication strategies
? Integration of online/new media and conventional PR/advertising initiatives
? Set up and implement B2B partnership with OCT/Online drug stores
? Implement, Monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve sales objectives
? Assist marketing director to set up GC-Rise corporate press strategies
? Build up GC-Rise health education website contents and infrostructure
Management / co-ordination:
? Implement marketing plans and take actions accordingly;
? Involve product managers, sales forces, and external agencies in the development of e-marketing strategies and implementation;
? Collaborate with sales management and SFE team.
Market Intelligence:
? Maintain products competitors and health care environment knowledge;
? Up-date key opinion leaders information, and keep close contacts;
? Planning and implementation of marketing strategy for the respective products
公司介绍
捷斯瑞医药有限公司(www.gc-rise.com)是一家由欧洲知名的专注于健康产业的投资公司Inventages在华投资的外商独资企业。公司秉承“致力人类健康,创造美好生活”的使命,充分利用我们在美国、欧洲和日本战略合作伙伴的业务发展网络以及在中国丰富的临床开发、试验、注册的经验,雄厚的商业分销、医院销售和市场营销的实力,为中国广大的患者带来新型、安全、高效的医疗产品和治疗理念。
公司强调以人为本,重视人员的培养和发展。竭力为员工提供广阔的发展空间,实现公司与员工共同发展的最终目的。捷斯瑞将始终为各类人才打造一个施展才华的平台,并努力为求职者的职业生涯提供一个愉快、健康向上的工作环境。
满足公司价值观“以人为本,诚信正直,追求卓越,勇于负责,持之以恒,沟通团结,积极热情,变革创新,快速反应”的应聘者将是我们的首选对象。
应聘简历请发送至公司邮箱。
非常感谢您向我公司提交简历,对于合格的应聘者,我们会发送面试通知。更多详细情况请登陆:捷斯瑞医药有限公司网站http://www.gc-rise.com
公司强调以人为本,重视人员的培养和发展。竭力为员工提供广阔的发展空间,实现公司与员工共同发展的最终目的。捷斯瑞将始终为各类人才打造一个施展才华的平台,并努力为求职者的职业生涯提供一个愉快、健康向上的工作环境。
满足公司价值观“以人为本,诚信正直,追求卓越,勇于负责,持之以恒,沟通团结,积极热情,变革创新,快速反应”的应聘者将是我们的首选对象。
应聘简历请发送至公司邮箱。
非常感谢您向我公司提交简历,对于合格的应聘者,我们会发送面试通知。更多详细情况请登陆:捷斯瑞医药有限公司网站http://www.gc-rise.com
联系方式
- 公司网站:http://www.gc-rise.com
- 公司地址:北京朝阳区
- 邮政编码:100025
- 联系人:人力资源部