Product Marketing Leader(职位编号:1989155)
GE医疗集团
- 公司规模:5000-10000人
- 公司行业:医疗设备/器械
职位信息
- 发布日期:2014-08-06
- 工作地点:北京
- 招聘人数:1
- 工作经验:5-7年
- 学历要求:本科
- 职位月薪:面议
- 职位类别:产品/品牌主管 市场/营销/拓展主管
职位描述
Business Segment
Healthcare Systems
About Us
GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com
Essential Responsibilities
Define detailed product performance specifications for new products.
Serve a leadership role with R&D teams to ensure that new products reflect key of the intended value proposition.
Acquire and assesses customer feedback to determine current satisfaction levels and future product needs/trends.
Play a key role in targeting and cultivating key customer and opinion leader relationships.
Lead efforts to achieve annual goals of unit sales volume for product line.
Develop strategic plans that articulate product life cycles, next generation products, and marketing timing and anticipated competitive positions.
Develop pricing strategies and marketing initiatives that maximize company profitability, customer satisfaction, and market penetration.
Ensure distribution channels are supported with appropriate selling tools and of collateral describing product features, benefits, proof of performance, competitive comparisons, and financial benefits to the customer.
Develop and supports annual operating plans and budgets associated with the product line.
Assume responsibility and accountability for all aspects of the product across all functional areas.
Establishes and maintains a high level of visibility through public relations, technical societies and relevant regulatory agencies
Qualifications/Requirements
BS Degree in Marketing or Science.
5 plus years experience managing technical products in related markets.
Superior communication and business skills.
Must have strong technical writing abilities.
In depth knowledge of both the technologies and the markets for assigned business segment.
Ability to articulate strategy and market impact of responsible products to customers, field organization, and product entities.
Must be able to communicate effectively on technical, product, and management issues at all levels.
Must have a demonstrated ability to successfully lead, motivate and influence others.
Ability to travel domestically and internationally.
Demonstrated ability to make sound business decisions including various cost benefit tradeoffs projections, etc.
Desired Characteristics
N/A
公司介绍
联系方式
- Email:Lei.zhu@ge.com