长沙招聘

Business Segment

Healthcare China

About Us

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com

Role Summary/Purpose

The Field Marketing Manager is a market (specific geography) and/or segment (i.e. government accounts, top accounts) expert responsible for planning, organizing and executing programs that either will generate new opportunities for a specific geography or advance existing ones. Always working in partnership with sales, channels and product marketing teams, this role is also responsible to bring customer insights through all deployed programs.

Essential Responsibilities

• Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input into the marketing planning.

• Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan

• Contributing to and/or leading (in partnership with Product and Sales) the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns

• Developing and executing Demand Creation & Funnel acceleration programs supporting product and solution launch plans

• Implementing regional segmentation strategy. Develop and drive execution of regional segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference and purchase intent

• Working with Region Product Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio.

• Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary

• Measuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc)

Qualifications/Requirements

Quality Specific Goals:

1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position.

2. Complete all planned Quality & Compliance training within the defined deadlines.

3. Identify and report any quality or compliance concerns and take immediate corrective action as required.

Qualifications:

1. Bachelor's Degree in Marketing, Business Administration or related field

2. 3+ years' experience in marketing, product marketing or related field

3. Excellent oral and written communications skills

4. Planning and project management skills

5. Experience working with Sales teams and supporting programs to drive awareness and sales.
Preferred Qualifications:

1. MBA or Master's Degree in Marketing, Business Administration or related field

2. 5+ years' experience in marketing, product marketing or related field

3. Marketing experience in market & customer insights, product commercialization and branding

4. Healthcare product/industry acumen

5. Innovation – ability to develop/execute on new ideas through collaboration

6. Team oriented – ability to work well with diverse, cross-functional teams

7. Leadership and initiative to drive business objectives

8. Digital Marketing and Social media

9. Can learn fast quickly and communicate effectively in a fast paced environment

Desired Characteristics

N/A

GE医疗集团提供革新性的医疗技术和服务，以满足需求，使全世界更多的人能以更可负担的成本获得更好的医疗服务。GE专注于世界至关重要的问题，以优秀人才和领先技术致力于应对行业重大挑战。GE医疗集团在医学成像、软件和信息技术、患者监护和诊断、药物研发、生物制药技术、卓越运营解决方案等多个领域，助力专业医务人员为患者提供优质的医疗服务。