长沙招聘

Job Responsibilities:
The Consumer Insight Manager works closely with the Head of Strategic Marketing to build strong consumer insight capabilities in brand and product marketing at BSH China with the ultimate goal of helping capture market opportunities. Major responsibilities include but not limited to the following:
1,Insight opportunity assessment: conduct regular need assessment for consumer insight in consultation with strategy, business units, marketing, sales, & customer service.
2,Planning & managing research programs: develop annual research budget & plan; evaluate research suppliers and project proposals; managing research projects; and conduct quality check on agency work.
3,Use of consumer insights: share consumer insight throughout the company; assess impact of research on business operation.
4,Value-added services: research methodology consultation, ad-hoc data analysis support, trend scouting in neighboring industries, and synthesis of insights from diffent levels and fields.

Essential Skill Set Required:
The Consumer Insight Manager should have excellent business acumen, strong analytical skills, broad methodological sophistication, and greate communicative confidence to work effectively in this role.
1,Business acumen. This individual must be quick at identifying informational needs from a manager’s point of view and translating them into answerable research problems. He or she must also be able to help product and brand managers translate research findings into proposals to solve business problems.
2,Excellent analytical and problem solving skills, including the ability to identify root causes, draw insights and business implications from complex data, and deliver them in simple language and format.
3,Knowledge of the strengths and weaknesses of various quantitative and qualitative research methods, and the contexts in which they can be used.
4,Candidates must also possess strong communication skills to exert influence. He or she is an attentive listener, a natural presenter, and fluent in both written and spoken English.

Basic Qualifications:
1,Bachelor’s degree or above in the social sciences or humanities.
2,Minimum 5 years of working experience, preferably with 2-3 years with research agencies, as well as 1-2 years of in-house experience in home appliance industry.
3,Demonstrated experience in managing research projects from beginning to end.

    博西家用电器集团自1994年进入中国，其大中华区总部位于南京，目前在华共投资成立了6家子公司，建立了分别位于滁州和南京的2个生产基地，拥有1个中国研发中心及亚太数据交换中心。1997年博西家用电器（中国）有限公司在南京正式成立，全面负责博世、西门子在内的多个家电品牌在中国的管理与发展。

     博西家电拥有员工入门培训体系、人才储备资源库以及接班人培训规划。从2014年开始，博西家电连续六年被杰出雇主调研机构评选为“中国杰出雇主”,并于2015年和2016年连续两年荣膺“亚太杰出雇主”的称号，这标志着博西中国在人才战略上的重大成功，也为家电制造企业在人才管理领域树立了标杆。

    长期以来，博西家电坚持践行企业社会责任，并与各机构广泛合作，积极投身慈善、环保、社会和教育等事业，旨在为帮助更多人提高生活品质而贡献自己的一份力量。