长沙招聘

Job Responsibilities:
The Brand Portfolio Manager works closely with the Head of Strategic Marketing to build strong portfolio management capabilities in brand marketing at BSH China with the ultimate goal of helping capture market opportunities. He or she ensures consistent delivery of differentiated brand experiences through every consumer touch point with an optimized brand portfolio tailored to the development of the home appliances market in China. Major responsibilities include but are not limited to the following:
1,Brand strategy concept: Regular review and further development of the China brand portfolio strategy in close alignment with corporate marketing: market segmentation and target group definition, brand positioning and differentiation, and portfolio management.
2,Brand strategy operationalization: Consulting of product areas and marketing communication departments in the implementation of consistent brand strategies across the marketing mix.
3,Business opportunity management: Participation in Business Opportunity Teams in order to ensure consistent brand positioning in the product development process.
4,Brand monitoring: Coordination of brand positioning and performance (e.g. awareness, brand image, user group profile) studies.

Essential Skill Set Required:
1,The incumbent must be a strategic thinker, a confident communicator, an astute user of consumer research, with excellent analytical and problem solving skills.
2,Strategic thinking. This individual must have a broad vision on how brand portfolio strategy help realize overall business objectives.
3,Excellent analytical and problem solving skills, including the ability to identify root causes and recommend solutions.
4,Knowledge of the strengths and weaknesses of various quantitative and qualitative research methods on branding and positioning, and the contexts in which they can be used.
5,Candidates must also possess strong communication skills to exert influence. He or she is an attentive listener, a natural presenter, and fluent in both written and spoken English.

Basic Qualifications:
1,Bachelor’s degree or MBA
2,Minimum 5 years of working experience in marketing, with at least 2-3 years in brand management, preferably in the home appliances industry.

    博西家用电器集团自1994年进入中国，其大中华区总部位于南京，目前在华共投资成立了6家子公司，建立了分别位于滁州和南京的2个生产基地，拥有1个中国研发中心及亚太数据交换中心。1997年博西家用电器（中国）有限公司在南京正式成立，全面负责博世、西门子在内的多个家电品牌在中国的管理与发展。

     博西家电拥有员工入门培训体系、人才储备资源库以及接班人培训规划。从2014年开始，博西家电连续六年被杰出雇主调研机构评选为“中国杰出雇主”,并于2015年和2016年连续两年荣膺“亚太杰出雇主”的称号，这标志着博西中国在人才战略上的重大成功，也为家电制造企业在人才管理领域树立了标杆。

    长期以来，博西家电坚持践行企业社会责任，并与各机构广泛合作，积极投身慈善、环保、社会和教育等事业，旨在为帮助更多人提高生活品质而贡献自己的一份力量。