长沙 [切换城市] 长沙招聘长沙市场/营销招聘长沙市场通路经理/主管招聘

Trade Marketing Supervisor 市场通路主管-华中区

科勒(中国)投资有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司

职位信息

  • 发布日期:2014-06-04
  • 工作地点:武汉
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位月薪:面议
  • 职位类别:市场通路经理/主管  市场企划经理/主管

职位描述

Trade Marketing Supervisor-Central China 市场通路主管-华中区(工作地点:武汉)

RESPONSIBILITIES

? Report to Sr. Trade Marketing Manager and assist in planning and leading promotional activities of bathroom fixtures and fitting products in Central China, with specific focus at retail and trade channels.

? Develop marketing strategies and support programs in the Central Region to drive sales and promote Kohler brand leadership in the following areas:

? at retail channels including showrooms and home center outlets.

? trade customers and influencers including distributors, designers, developers and hotel chains.

? assist Central Region Sales team to drive sales and promote Kohler brand leadership at the regional and city level.

? Collaborating with Central Region Sales Manager and their teams, manage the city budget for efficient and effective use to achieve local market and sales development objectives.

? Coordinate with product team and/or regional sales offices for consumer and trade promotions at city, regional or national level.

? Manage, implement and co-ordinate communication programs and merchandising support including seminars, trade shows, road shows, events, advertising and marketing materials (eg. newsletters, local advertising, PR, marketing activities, POP materials, collaterals, literature, audio/visual presentations) as needed for communication at all channels mentioned above, and ensure that they comply with Kohler standards and requirements.

? Coordinate with A&P team of Marketing Communications to develop advertising and marketing materials necessary to support communication at all channels.

? Monitor and feedback to Marketing and Management competitive sales and marketing initiatives and activities at the channel level.

? Identify new opportunities and develop support programs to promote sales or Kohler brand leadership through joint-promotion, partnerships and alliances with other brands and trade associations.

? Provide product team and management valuable consumer feedback and competitive intelligence for product and business opportunities.

? Assist Market Research team in carrying out research and survey at channel level.

? Assist in carrying out ad hoc promotions and marketing programs as assigned by the Marketing Director to support the company’s marketing strategies and achieve set business objectives within a specific time frame.

? Assist in planning and leading promotional activities of other new businesses or categories through the various channels as assigned by the Marketing Director.

? Travel to other cities in the Region will be required.



RELATIONSHIPS AND CONTACTS

·Direct reports to Sr. Trade Marketing Manager of Kohler China, dotted line report to Associate Regional Sales Director.

·Frequently contacts with the Regional Sales Manager, Product Marketing Managers, Project Sales Manager, Retail Sales Manager, A&P Manager, Showroom Manager of Kohler China.

·Contact with Market Research and other functional managers as needed.

·External contacts: distributors, agencies, vendors



EDUCATION AND EXPERIENCE REQUIREMENTS


? University graduate in business related disciplines

? With a minimum of five years solid management experience in consumer and trade promotions with Joint Ventures (JV) or Wholly owned Foreign Enterprises (WOFE), preferably with reputed consumer-driven multinationals in the PRC

? With a sound knowledge and solid experience in trade marketing and retail merchandising

? Excellent communication skills to work with people at all levels and from various backgrounds

? Excellent command of written and spoken English and Chinese

? Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision

? Pleasant, mature, self-motivated, results-oriented

? A team player and with good organization skills

? Willing to travel when required by business

公司介绍

科勒公司创立于1873年,是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上,科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂,超过33,000名员工。在中国,科勒建立了9家工厂,并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要,科勒(中国)投资有限公司诚聘人员,公司将提供具有挑战性的工作环境以及良好的培训和发展机会。

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联系方式

  • Email:nanchang@kohler.com.cn
  • 公司地址:江干区环站东路777号东站西子国际B座509-510室
  • 电话:15201917582