E-commerce Manager 电子商务经理
博士伦
- 公司规模:1000-5000人
- 公司性质:合资(欧美)
- 公司行业:制药/生物工程
职位信息
- 发布日期:2014-05-06
- 工作地点:上海
- 招聘人数:1
- 工作经验:八年以上
- 学历要求:本科
- 语言要求:英语良好
- 职位月薪:面议
- 职位类别:电子商务经理/主管
职位描述
汇报对象:全国销售总监
岗位职责:
1、根据公司总体战略,整合公司资源,负责公司产品的网络推广、渠道设计和管理;
2、根据网络营销运营模式,针对不同产品,制订可行性、阶段性的推广方案,包括整体设计策划、用户体验分析、推广及流量等数据统计分析;
3、制定和组织实施公司产品的网络推广销售、注重产品在电商过程中的口碑及形象的宣传,合理组合各种在线营销手段,提出并负责实施整体的推广策略;
4、负责建立客户关系管理系统,研究分析客户意见、投诉等信息,提高客户对公司、产品的认识与满意度;
5、与网络销售平台、运营商及经销商建立良好的业务合作关系,发展与培养合作伙伴,协调公司与合作伙伴之间的资源,开展产品的推广工作,提高有效访问量,保证业务目标的达成;
6、负责协调相关业务部门沟通,以使市场策略可以在电商销售过程中得到有效实施。
任职要求:
1、2年以上电子商务或相关行业互联网业务工作经验;
2、具有策划推广和运营管理经验;
3、熟悉B2C电子商务网络运营和盈利模式,熟悉网站运营各种指标和分销各种渠道操作方式,了解微博、微信、百度推广等社会化营销方式;
4、有较强的市场意识、活动策划能力,熟悉网站推广和营销方式,高度重视客户体验,熟悉用户行为和心理;
5、具备较强的领导力、责任心和团队精神,以及良好的应变能力和解决问题的能力,具备一定的商务谈判经验;
6、良好的英文书写及沟通能力;
7、熟悉药品、化妆品行业者优先。
e-commerce operations manager/supervisor
Responsibility:
1, according to the company overall strategy, resource integration company, responsible for the company's products in the network promotion, channel design and management;
2, according to the network marketing operation mode, according to different products, develop feasibility, phased promotion plan, including the overall design plan, the user experience analysis, promotion, and traffic data statistical analysis;
3, formulate and organize the implementation of the network marketing of the company's products, pay attention to the product in the process of electric business reputation and image of the propaganda, reasonable combination of a variety of online marketing, put forward and is responsible for the implementation of the overall promotion strategy;
4, is responsible for establishing customer relationship management (CRM) system, the analysis of customer comments and complaints information, raise awareness of the company, product and customer satisfaction;
5, and the network marketing platform, operators and distributors to establish a good business relations of cooperation, development and training partners, coordination between the company and partner resources, carrying out product promotion work, improve the traffic effectively, guarantee the achievement of business objectives;
6, be responsible for coordinating communication related business departments, in order to make the marketing strategy can be effective in the process of online sales.
Job requirements:
1, 2 years e-commerce or related industry working experience;
2, Planning and operation management experience;
3, Familiar with B2C e-commerce network operations and profit model, familiar with the website operation of various indicators and distribution channels operating mode, understand weibo, micro letter, baidu promotion and so on social marketing methods;
4, Have the strong market awareness, activity planning ability, familiar with website promotion and marketing, attaches great importance to the customer experience, familiar with user behavior and psychological;
5, Have a strong leadership, sense of responsibility and team spirit, and good strain capacity and the ability to solve the problem, have a certain experience in business negotiation;
6, Good English writing and speaking;
7, Experience in pharmaceutical, cosmetics industry is preferred.
公司介绍
博士伦是一家专门致力于保护并改善全世界数以百万计人们的视力的公司,它关照人们从出生到生命的各个阶段。我们的愿景简单却有力:帮助您实现清晰视觉,睛彩人生。
博士伦是全世界范围内享有盛誉,倍受尊重的医药保健品牌之一,我们提供包括隐形眼镜,镜片护理产品,眼科药品,眼内镜片以及其他眼睛外科手术产品在内的***泛,最优良的眼睛保健产品系列。
我们最优先考虑的是所服务的人们的健康和福利。通过对顾客和病患的倾听,持续改进我们的创新能力,正直而卓越地执行,努力赢得合作伙伴和利益相关人的信任。
在过去的150年里,博士伦已经成为全球范围内创新和品质的代名词。我们富有天赋和动力的同事们不辞辛劳地研发新材料,创造新技术,最终利用新发明帮助人们实现清晰视觉,睛彩人生。
博士伦中国
博士伦在中国有三家独立运行的公司和两家工厂,分别是北京博士伦眼睛护理产品有限公司,博士伦(上海)贸易有限公司和山东博士伦福瑞达制药有限公司,工厂分别位于山东济南和北京。
北京博士伦眼睛护理产品有限公司,建立于1988。主要生产和销售代表世界先进水平的眼睛护理产品,包括透明镜片,彩色镜片,护理产品等,实现产品的全面覆盖。公司采用美国博士伦先进的产品技术和制造工艺,是行业***通过方圆及德国TUF公司ISO9002国际质量认证的眼睛护理产品制造和销售企业,和中国***通过ISO医疗器械质量体系认证的隐形眼镜制造和销售商。
博士伦(上海)贸易有限公司, 主要经营博士伦眼科手术产品。博士伦眼科手术产品是博士伦大家庭中最重要的成员之一,代表了博士伦立足于发展眼科高科技的企业形象。博士伦眼科手术产品主要包括白内障、玻璃体视网膜手术设备、人工晶体、相关耗材和手术器械等,种类齐全, 技术先进, 设计合理, 质量优良, 多年来在国际眼科界得到广泛应用,使全世界无数的眼疾患者重新恢复了光明。
山东博士伦福瑞达制药有限公司,由美国博士伦公司于2005年投资山东正大福瑞达制药有限公司成立。山东正大福瑞达制药有限公司成立于1991年,是由山东福瑞达医药集团公司、泰国正大制药集团和美国福瑞达国际有限公司共同投资组建的中外合资企业。致力于生物技术产品和生化药品的研究开发、生产和销售。
About Bausch + Lomb
Bausch + Lomb is solely dedicated to protecting and enhancing the gift of sight for millions of people around the world – from the moment of birth through every phase of life. Our mission is simple yet powerful: Helping you see better to live better.
The company is one of the best-known and most respected healthcare brands in the world, offering the widest and finest range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses and other eye surgery products.
Our highest priority is the well-being of the people we serve. By listening to our customers and patients, by constantly honing our innovation edge, by executing with integrity and excellence, we strive to earn the trust of our partners and stakeholders.
Over the last 150 years, Bausch + Lomb has become a global hallmark for innovation and quality. Our talented and motivated colleagues work relentlessly to invent new materials, engineer new technologies, and ultimately bring new innovations to help people see better to live better.
Bausch + Lomb China
Bausch + Lomb China consists of three independent legal entities with two manufacturing plants in China. They are Beijing Bausch + Lomb Eyecare Co., Ltd, Bausch + Lomb (Shanghai) Trading Co., Ltd. and Shandong Bausch + Lomb Freda Pharmaceutical Co. Ltd. The two plants are separately located in Jinan and Beijing.
Beijing Bausch + Lomb Eyecare Co., Ltd, founded in 1988, mainly provides eye care products. We adopt advanced technology and process. Our eye care products represent the advanced level in the world. Our contact lens business offerings span the entire spectrum of wearing modalities and include contact lens, cosmetic lens, solutions and drops. We are the first eye care company that certified by TUF German standards and ISO9002, and that acquired ISO medical equipment quality system certificate in China.
Bausch + Lomb (Shanghai) Trading Co., Ltd., engaged in the business of a full suite of ophthalmic surgical products including cataract surgery equipment, intraocular lenses and delivery systems featuring IOLs, and other surgical instruments and devices. Our Surgical products offer a range of precision-engineered and quality equipments and instruments to serve the needs of all ophthalmic surgeons.
Shandong Bausch + Lomb Freda Pharmaceutical Co. Ltd., founded as a joint venture in 2005, committed to research and develop, manufacture and sale of ophthalmic drugs. The company formerly known as Shandong Chia Tai Freda Pharmaceutical Group was set up in 1991, invested by Shandong Freda, Chia Tai Pharmaceutical Group, American Freda International.
联系方式
- Email:staffing.china@bausch.com
- 电话:13816871328