长沙招聘

POSITION TITLE: Professional Marketing Executive / Supervisor

DEPARTMENT: Professional Oral Care – Marketing

REPORT TO: Marketing Director –Professional Oral Care

LOCATION: Guangzhou

Job Purpose

Professional Marketing Executive/Supervisor is primarily responsible for building Detailing Program of the Professional Team. This includes Dental Office Communication and Visibility Initiatives to expand Colgate Branding. The Job entails Key Activations across all Professional Events – Conferences & Exhibitions. The key deliverable is to ensure that Colgate remains the # 1 brand recommended by dentists.

Job Context & Challenges

Job Context

Professional Marketing Executive/Supervisor’s Role is to primarily design Marketing Communication to the Dentists and create Marketing Campaigns to build Colgate’s Scientific Equity.

Challenges

Designing Communication to induce trials for Colgate Products, build Recommendations & reaching out to a fast expanding dentist universe and ensuring in-clinic visibility across maximum dental clinics, all by employing cost & time effective tools is a key challenge.

Roles and Responsibilities:

1) Enhancing Detailing & communication support of Colgate technology / science POC & Consumer sales teams through various innovative inputs

2) Providing creative POP material support to POC Sales Team in order to enhance product recall among dentists

3) Enhancing Colgate’ in-clinic visibility through innovative dentist / patient education material, ensuring sampling across dentists and patients to generate more trials

4) Leverage database marketing activities to reach out to the dentist universe and also conceptualise ways of enhancing this resource data.

5) Provide required marketing / data support to consumption building activities.

6) Ensure Product launch as per the budgeted product activity grid

Education or Experience:

1) Marketing Background, 5-7 years after MBBS / BDS & MBA.

2) Previous work experience in professional marketing, expertise in Oral Care is preferable.

3) Communicate Effectively

4) Consumer/Customer-Focused

5) Planning and Priority Setting

6) Relationship Building

Colgate-Palmolive is a global company serving consumers in over 200 countries with the history of more than 200 years. We offer a range of high quality consumer products in Oral Care, Personal Care, Home Care and Pet Nutrition.


We are the clear global leader in oral care, liquid soaps and underarm protection. In other categories, our brands encompass a range of products that play a familiar role in daily hygiene all over the world. With a passion of commitment to our values, a clear focus on strategic priorities, and a prompt and perfect execution; we serve people everyday with well-known brands that make their livers healthier and more enjoyable.

The first Colgate toothpaste was produced in China in 1993, and ever since then, we have become the oral care leader linking closely with people’s daily life, and have become the major players in personal care and home care categories. And at the present, we start to introduce pet nutrition products to China.

Today, we have commercial offices and manufacturing sites in Guangzhou, Beijing, Shanghai, Chengdu, Yangzhou and Hong Kong with now has more than 5,000 employees. Our Huangpu Plant based in Guangzhou and Sanxiao Plant in Yangzhou has become the largest toothpaste plant and toothbrush plant in Colgate globally.