长沙招聘

Responsibilities:

· Market and customer segmentation/drivers for defining opportunities and priorities to support business strategy;
· Support Segment head to define the value space and positioning to differentiate consumer luminaire from competition;
· Market information collection and deep dive, including industry dynamics, technology trend, market demand, etc.; deliver "marketing intelligence report" periodically;
· Competition tracking and analysis, manage the WAR room;
· Consumer research to generate insights to support VPH process and carry out the key steps i.e. confrontation/validation, conduct workshops etc.
· New concepts/product refinement testing/validation by consumer group;
· Marcom massage/concept test /validation;
. Project management and manage the external agency

Capabilities required:

· Minimum 5 years of marketing intelligence/research experience in a large international company and/or research agency, relevant experience on lighting industry is preferred
· Proven track record in building marketing intelligence process
· Existing network with external research agents and consulting agency across China/Asia
· Strong understanding of marketing research methodologies and skills especially in qualitative area, experience on moderator of FG is a strong plus
· Strong project management and well manage the external agent to deliver high quality outputs
· Ability to work effectively cross-functionally with multiple stakeholders
· Strong communication skills and interpersonal skills
· Good English and Mandarian both in written and oral
· University level education, bachelor degree, good PC skills
· Chinese preferred

荷兰皇家飞利浦公司是一家领先的健康科技公司，致力于在从健康生活方式、疾病预防、到诊断、治疗和家庭护理的整个“健康关护全程”，凭借先进的技术、丰富的临床经验和深刻的消费者洞察，不断推出整合的创新解决方案，助力健康医疗系统实现四重目标——提高大众健康水平、提高医护人员满意度、改善患者体验，并降低关护成本。飞利浦的愿景是通过有意义的创新，令世界更健康、更可持续的发展，到2030年每年改善25亿人的生活。

        飞利浦公司总部位于荷兰，2021年销售额达172亿欧元，在全球拥有大约78,000名员工，销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。

        在飞利浦，每一个人，都至关重要。这是我们始终坚持的信念。在飞利浦，你将用数字化驱动有意义的创新，积极影响自己与数十亿人的生活，践行改善人类生活的使命。我们全心营造多元包容的工作环境，平等互助的工作氛围，让你的独特之处得到充分尊重和欣赏，鼓励你释放真我，以梦为马，不负韶华。本着 “立足中国，辐射全球” 的理念，我们通过布局广泛的业务线，为你带来广阔的平台、丰富的学习资源、多样的内部发展机会，助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。

创美好，做真我，迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。