长沙招聘

Purpose:
目的：
Brand driven approach facilitator in NB China. Ownership of growth in Brand & Biz through driving MKT strategies & initiatives across the company. The integrator connecting AP, brand comm, SPM, Retail MKT, Product, VR, Wholesale
Ensure effective planning & delivery of MKT & cross-team initiatives & campaigns. Champion consumer oriented approach and input in MKT and all functions of NB China
Lead & elevate brand communication team for bigger & constant impact and higher spending efficiency; establish energy MKT function. Actively look for brand exposure and elevation opportunities (e.g. cross-overs)
Grow competitive brand initiative & comm team right for the biz growth; Support MD and senior management in strategic planning

Key Responsibilities：
主要职能和责任：

? Based on biz and brand goals, define target consumers; develop brand strategies and brand communication strategies; map out key annual MKT concepts with MKT Mix accordingly
?Initiate, develop and implement integrated MKT initiatives to impact the consumers and sales at various consumer touch points-Ad, Digital, PR, Retail, energy world
?Capture consumer/shopper insights constantly and drive the insights into functional pipelines including AP. Take effective measures to track brand performance; market intelligence and engage the team to take action based on the results.
?Brand comm: drive creative process-strategic planning to launch with strong local resonation & impact. Optimize DC spend for impact; build up digital leadership in vertical channels & social communities; leverage tools of energy MKT, virals and words of mouth; elevate PR and create strong PR network
?Facilitate close and effective communication within MKT and with other teams including AP.


Knowledge, Skills and Abilities:
知识、技能和能力：

?Bachelor's Degree or above, major in Marketing or Business is plus
?More than 5 years working experience in related fields
?Sound knowledge of brand positioning, China brand POV and opportunities
?Strategic thinking, MKT concept map and calendar planning
?Proactive and effective communication in speaking and presentations
?Agency management skill
?Solid consumer study, brand tracking and market intelligence knowledge & skills
?Creative, out-of-the-box with strong local understanding (society, trend, sports, entertainment)
?Good understanding of industry and competitor landscape
?Team Leader and Team Player mentality
?Management skill in developing a competitive and stable team
?Excellent English in writing & speaking.

New Balance began as a Boston-based arch support company in 1906, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company.
To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. We have maintained five manufacturing facilities in New England where we continue to rely on the skills and teamwork of our American workforce to produce a percentage of our athletic footwear. We have also remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction.
We seek talented individuals that fit into our team-oriented atmosphere. Additionally, we are proud to have an environment that offers the comfort of a true work/life Balance. We have remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction. At New Balance, movement is the center of everything we do. We’re looking for team members that are just as committed to moving our brands, people and company forward.

    New Balance公司于1906年诞生在美国马拉松之城波士顿。前身为一家脚弓支撑器专业公司，1970年代起专注于运动鞋的制作，现已成为全球领先的运动品牌。
    以追求极度舒适的穿鞋感受为目标，结合流行设计感觉，New Balance已成为复古与创新的完美代表。作为全球***一个在美国和英国拥有制鞋工厂的国际运动鞋品牌，New Balance坚守高标准道德规范、100%顾客满意度、团队合作的公司精神，在科技材质、产品外观与舒适度上不断创新进步，为每一个运动者能够***限度发挥自己的运动潜能，享受平衡自在的生活而不懈努力。
    我们寻求能够融入公司团队氛围的人才。与此同时，我们为能够拥有工作/生活相平衡的舒适环境而感到自豪。我们始终秉承着正直、团队合作和100%客户满意度的核心公司价值观。在New Balance，运动是我们所做的一切的核心。我们期待同样能够全情投入推动品牌、同仁和公司向前发展的伙伴加入。