长沙招聘

岗位职责:

DIGITAL SUPERVISOR

Basic Functions
?Drive execution of web projects and managing day-to-day planning, scheduling, tracking and reporting for web project-related initiatives.
?Projects will span managing brand site and coordinating marketing support for multiple e-commerce sites.
?Work with and manage external vendors as necessary to achieve objectives.
?Setup electronic direct mailer program, including brand news, updates, and announcements; and measure performance and KPI’s for analyzing efficiency (data feeds, database hygiene, email templates, translation integrations, automated email setup, web analytics integration, etc.).
?Manage email schedules and overall planning for enhancements to regional email program as a subset of the overall online marketing plan.
?Serve as project manager for email marketing plan, interpreting the global strategy, and understanding brand guidelines / strategic initiatives to best communicating stories to our local consumers.
?Collaborate with product and sales teams to ensure that relevant information and stories are being communicated.
?Develop, monitor, and expand social media initiatives across multiple platforms to promote the brand, while exploring new emerging platforms for future consideration.
?Manage concept development and campaign execution for all social media promotions / give-aways.
?Utilize social media in real time to effectively publicize brand “breaking news / activities” to our online audience.
?Create engaging, thought-provoking content for daily posting and identify emerging relevant topics to promote the brand.
?Identify and communicate with key influencers who can contribute to brand authenticity and create higher awareness amongst our target consumer.
?Manage social media accounts utilizing Search Engine Optimization (SEO) practices / keyword feeds to maximize impressions within target consumer base.
?Develop monthly reports monitoring trends and measuring performance against agreed upon KPI’s.
?Monitor all social media for feedback; communicating with PR team to avoid negative stories and working with sales to improve and/or evolve future content and marketing support online.
?Manage the development of emerging media channels to gain a competitive advantage in the digital space and amplify word of mouth, including social media, paid social and digital advertising, paid search, mobile development, online video.
?Manages the social media landscape for brand monitoring all platforms and user generated content to ensure appropriate content is effective for communications within each channel.
?Responsible for website design and execution including the use URL landing pages and portals for all products and services.
?Develop analytics and tracking to measure cost per lead and cost per sale down to a campaign level across all products and activities.

Company introduction
A global company with 50 years of design & quality heritage
Rooted from Italy since 1961, Luxottica has been making and selling quality eyewear with fashionable design for 50 years. Today, Luxottica has over 6,200 optical and sun retail stores in North America, Asia-Pacific, South Africa and Europe and a strong and well-balanced portfolio of over 30 renowned global brands, including our own house brands and licensed brands.

A culture that makes talent shine - STAR Project
In order to help employee to become successful at their fields, Luxottica has created a talent development program called STAR Project to offer a series of training modules to upgrade the quality of store management as well as recognition of outstanding performances.

A heart of giving-back - One Sight
Luxottica believes in a world where vision care is a reality for everyone. Therefore, we created a Luxottica Group Foundation called One Sight - - a family of charitable programs dedicated to improving vision for those in need through outreach, research and education. Our mission is to restore and preserve clear vision for 250 million adults and children in need worldwide who cannot afford basic eye care. For more information, please go to http://www.onesight.org/asia/


50年引领眼镜时尚、传承高品质的全球化公司
陆逊梯卡来自意大利，创建于1961年，50年来一直生产和销售优质、时尚的眼镜。如今，陆逊梯卡在北美、亚太地区、南美和欧洲已拥有6200多家眼镜和太阳镜连锁店，旗下拥有及代理30多个国际著名品牌。

让人才闪耀的文化—“星计划”
为了帮助员工取得成功，并在其领域独当一面，陆逊梯卡创建了名为“星计划”的人才发展项目，提供一系列专业培训方案，提升商店管理的品质和对突出业绩的肯定。

一颗回报的心—OneSight
陆逊梯卡相信，视力保健对每个人来讲都可以成为现实。因此，我们创立了陆逊梯卡集团基金会“OneSight”—这是众多慈善计划的集合体，旨在通过扩大服务范围、研究和教育帮助有需要的人改善视力。我们的使命是帮助全世界2.5亿有需要但无力承担基本眼部健康护理的成年人和孩子恢复和保养视力。更多信息请登录http://www.onesight.org/asia/